The Microsoft Surface RT didn’t exactly set the world ablaze, with estimates suggesting just one million units were sold in the two-and-a-bit months following its release. Even big Ballmer admitted that things were off to a “modest” start.
But don’t count old Microsoft out just yet; the US manufacturer has a plan, one that can’t possibly fail (ahem).
Speaking during some sort of Microsoft earnings call, CFO Peter Klein jawed a fair bit about Surface devices.
“We’re working closely with chip partners and OEMs to bring the right mix of devices,” purred Pete. “We think of Surface as one part of the overall Windows 8 story. It highlights interesting innovation, and demonstrates tightly integrated software and hardware.”
Pete goes on to explain that Microsoft wants to “expand the product lineup”, which may or may not mean a Surface smartphone, while ultimately M$ aims to offer “a greater variety of devices at a bigger variety of price points.”
There wasn’t any mention of specific sales figures, but Pete revealed: “We saw some really great demand for some of the touch devices that we brought to market. In some cases, we didn’t have the supply that we needed to satisfy that demand.”
Yeah, and in roughly the same period (the Microsoft Surface RT wasn’t released till late October), Apple sold 22.9 million iPads. Just saying.