Microsoft's masterplan: more Surface devices, less cost

Microsoft's masterplan: more Surface devices, less costThe Microsoft Surface RT didn’t exactly set the world ablaze, with estimates suggesting just one million units were sold in the two-and-a-bit months following its release. Even big Ballmer admitted that things were off to a “modest” start.

But don’t count old Microsoft out just yet; the US manufacturer has a plan, one that can’t possibly fail (ahem).

Speaking during some sort of Microsoft earnings call, CFO Peter Klein jawed a fair bit about Surface devices.

“We’re working closely with chip partners and OEMs to bring the right mix of devices,” purred Pete. “We think of Surface as one part of the overall Windows 8 story. It highlights interesting innovation, and demonstrates tightly integrated software and hardware.”

Pete goes on to explain that Microsoft wants to “expand the product lineup”, which may or may not mean a Surface smartphone, while ultimately M$ aims to offer “a greater variety of devices at a bigger variety of price points.”

There wasn’t any mention of specific sales figures, but Pete revealed: “We saw some really great demand for some of the touch devices that we brought to market. In some cases, we didn’t have the supply that we needed to satisfy that demand.”

Yeah, and in roughly the same period (the Microsoft Surface RT wasn’t released till late October), Apple sold 22.9 million iPads. Just saying.

Read more about: Microsoft Surface ProMicrosoft Surface RTWindows 8

Add a comment
9 comments

JanSt / MOD  Jan. 27, 2013 at 18:27

Goldman Sachs estimated yesterday the Surface RT actually only sold 230,000 x
Why am I writing this? I don't know. It's Sunday.

me2for  Jan. 27, 2013 at 19:12

Key word is "estimate" - and by many in the Apple establishment or positioned short in the market. Notice the sudden lack of "slow" windows 8 "estimates"? After, MSFT released the real numbers Thurs. (25% increase in Windows sales over 2012). They talk a lot, and know a little.

TheSpokenWord  Jan. 27, 2013 at 21:15

LOL, there aren't many people buying their 10" inch tablets, what makes MS think they are going to want to by a smaller version?

Face it Microsoft consumers just don't want your products anymore go back to the business market where you were at least relevant.

Pondlife  Jan. 27, 2013 at 21:28

A whole infinity % more than they sold in the previous quarter, they are going to take over the world with them...

barrybarryk  Jan. 27, 2013 at 23:48

LOL, there aren't many people buying their 10" inch tablets, what makes MS think they are going to want to by a smaller version?

Face it Microsoft consumers just don't want your products anymore go back to the business market where you were at least relevant.
Might want to double check the Windows 8 figures again, turns out it's selling quite well matching Windows 7 launch sales even though PC sales are down.

Surface is a vanity product for MS, even MS don't really care if it never sells iPad numbers, just as long as people keep using Windows MS still get paid.

skankingpigeons  Jan. 28, 2013 at 07:46

I think windows 8 has a lot of potential, it just needs to mature. they have so many things in development at once, when it all comes together, it will be spectacular

Pondlife  Jan. 28, 2013 at 10:51

Surface is a vanity product for MS, even MS don't really care if it never sells iPad numbers, just as long as people keep using Windows MS still get paid.

Posts like that make me wonder how much they are paying you...
Just as well they don't care if it reaches Ipad levels as playbook seems a target level for it atm. Ipad numbers damn that's a good one :-)
Yeah windows 8 selling and no massive price reduction for early buyers or anything... ;-)

JanSt / MOD  Jan. 28, 2013 at 12:17

LOL, there aren't many people buying their 10" inch tablets, what makes MS think they are going to want to by a smaller version?

Face it Microsoft consumers just don't want your products anymore go back to the business market where you were at least relevant.
Might want to double check the Windows 8 figures again, turns out it's selling quite well matching Windows 7 launch sales even though PC sales are down.

Surface is a vanity product for MS, even MS don't really care if it never sells iPad numbers, just as long as people keep using Windows MS still get paid.

I don't understand the second half of your little paragraph, barry... But in fairness to M$ (and I hate them), they stated from the get go that the Surface tabs weren't about selling huge numbers - in other words: they admitted it's a vanity range. Of course: to then do a u-turn and sell it through best buy etc shows a degree of....well, something. Something probably not good.

Pondlife  Jan. 28, 2013 at 13:39

If that estimate is close though they've sold roughly 12% of those they expected. And that despite being heavily advertised with their little apple like dance ad.
Anyone recall how many touchpads were sold?

Email:

You don't need an account to comment. Just enter your email address. We'll keep it private.

Comment: