UK network Three is having a pretty sweet time of things at the moment, having bagged 900,000 new customers in 2012, and notching up two years in the black.
However, despite the near-million noobs (bringing its total to a healthy 9.1 million), Three says it’s in no rush to roll out a 4G data service. Oh it could; it just doesn’t want to.
Essentially, Three is confident that its existing 3G network is awesome enough to keep customers loyal. Of course, there’s also that promise of 4G at no extra cost when it does roll out.
Speaking to reporters on Tuesday, Chief Exec Dave Dyson screamed: "We have the opportunity to move quite quickly with the 800Mhz spectrum that we acquired in the auction. However, realistically, I think it's going to be towards the end of the year before you see us launch (4G) LTE as a technology.
But Dyson, won’t people be tempted to jump ship and go with EE’s ultra-expensive 4G service?
"Our network stacks up very well," explains Dave. "Right now the latest version of 3G and the early versions of LTE are not dramatically different and I am very confident that our customers are getting the right experience."
Yeah, it’s pretty good. Except when I, like, go inside buildings and stuff. Hmm. Still, at £6.90 per month, I can’t really complain.