Seems like the endlessly increasing number of apps available for the leading platforms – well, iOS and Android, anyway – has finally seen app use pushing past regular web browsing for the first time.
The figures are only for the US, it should be noted, but the pattern is what counts here: people are now spending more time each day using mobile apps than browsing the web.
The data in question comes from digital bean-counter Flurry, and reveals that the average (US) punter spends 81 minutes every day using mobile apps on their smartphones, regardless of OS, compared with just 74 minutes a day spent cruising the online superhighways directly on their PC or mobile device.
The app use figures show a 91% increase over a year ago, against just a 16% increase in everyday web use. For the most part, it's gaming that's driving the explosion in app use, accounting for nearly half of all time spent dallying with our apps.
Mobile manufacturers and platform makers will be particularly pleased with the trend towards app use over unfettered web browsing. As most clearly demonstrated by Apple, the “walled garden” approach to mobile apps puts the control over regulating which apps are allowed to run on the platform directly in the hands of mobile OS makers themselves, rather than the effectively unregulated world of the mainstream internet.