Hardcore F1 fans and mobile fanatics aren't two groups you'd naturally seat next together at a party, but that doesn't mean there aren't exceptions to the rule, your humble scribe included.
And while the deal to split coverage between the BBC and Sky has already caused a fair bit of bad blood, at least you can get your fix – if you're willing to pay. But an official Sky Sports F1 app for Android? Or in fact for any smartphone at all? Sorry, you're out of luck.
To spell it out, the latest step in F1's digital evolution is iPad-only, meaning the vast majority of mobile users are being left out in the cold.
“At the moment we do not have plans for an Android version of this service,” Sky Sports' David Gibbs told T3, before revealing the only scenario that would make such an approach make any sense at all: it's tablet-only.
“This is focussing on the tablet market at the moment, and we see the majority of usage coming via iPads so we need to make sure we are delivering the best experience possible for as many of our customers as we can. As such we have chosen to launch on the iPad.
“If Android tablets reach significant scale for us then we would look to it but at the moment this will be an iPad only service.”
What a load of rubbish. The reason the majority of usage will be coming from iPads is that you've decided to ignore smartphones altogether. And as for “delivering the best experience possible for as many of our customers as we can”, well... how about we refer you to the previous sentence again, David? We're not going to waste our time typing it again.
For what it's worth, the F1 season kicks off next Sunday in Melbourne.