A new report published by Flurry, catchily titled Apple and Google Capture U.S. Video Game Market Share in 2010, shows that mobile gaming is on the increase, stealing a share of the portable gaming pie from Nintendo’s DS and Sony’s PSP.
In 2009, the iPhone accounted for 5% of video gaming revenue in the US, compared to 24% Portable and 71% Console. Flurry points out that the iPad had yet to launch, and Android sales were insignificant.
A year later, iOS and Android combined grabbed an 8% share of US video gaming revenue, with Portable dropping to 16% and Console rising to 76%. The combined iOS and Android revenue was more than $800 million, though Flurry notes that “the significant majority of revenue was generated by iPhone games.”
Flurry attributes the increasing success of mobile gaming to low priced games, and 24-hour availability (which, incidentally, is something I mentioned in Why mobile gaming is better than console gaming a few weeks ago).
Mobile gaming is expected to take an even bigger slice of the pie in 2011, with the release of the iPad 2, iPhone 5 and – I love this quote – a “relentless expansion of Android devices”.