Mobile by Sainsbury's network launching over the summer

Mobile by Sainsbury's network launching over the summerSupermarket chain Sainsbury's is to take on arch-rival Tesco by launching its very own mobile network over the summer.

Mobile by Sainsbury's, as the service is to be called, will run on Vodafone's infrastructure and will actively target customers both in store and online.

Like Tesco Mobile, which piggybacks on O2's network, the Vodafone-fuelled Mobile by Sainsbury's will run on the service provider's technology but will package its own deals and offers and make use of Sainsbury's retail distribution channels. Subscribers will also earn Nectar points through their phone deal, though the specifics of how it'll all work aren't clear yet.

The new network will “reward customer loyalty, and offer great quality value-for-money mobile products together with attractive offers”, according to the press release. Sounds fair enough to us.

Sayeth Vodafone group development director Luke Jensen: “We’re extremely pleased to be working with Vodafone and look forward to developing a range of mobile products and services that will take the stress out of purchasing decisions in a familiar environment, offering what’s right for them whatever their needs may be.”

We'll keep you posted with the details once they emerge.

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JanSt / MOD  Jul. 2, 2013 at 10:58

Ah yes, supermarkets... I can't even think of a pun

krogothnx  Jul. 2, 2013 at 12:26

asda have a mobile network

it doesn't need a joke made about it, because it is itself a joke.

JanSt / MOD  Jul. 2, 2013 at 14:15

People who tie their lives to a supermarket - loyalty cards, credit cards, phone contract, insurance etc etc... You really need to look into Walmart ;)
It is not funny!


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