Mobo-interview with Rob Shoesmith (MEDL Mobile)

Mobo-interview with Rob Shoesmith (MEDL Mobile)Remember just over a month ago we posted a news item about the guy who promised to camp outside the Apple Store in Covent Garden for one month prior to the iPhone 5’s release? And remember you all left loads of nice comments at the bottom of said news item? Yes, I’m sure you remember that quite well, you bastards.

Well, when Rob offered to answer a few questions about his iPhone 5 experiment, I figured I’d accept and give him the chance to defend himself. He’s not just some knob end with nothing better to do y’know. He’s a lot smarter than that.

We’re fairly cynical gits here at Mobot. Is your iPhone 5 experiment a strictly personal endeavour, or are you an evil marketing genius?

That's a good question! If I'm being honest it’s a mixture of personal and work related. I love Apple product launches and think the iPhone is the best smartphone on the market and have really enjoyed past launches and I thought to myself, wouldn't it be cool camping out without spending a penny on anything whilst I'm in line and live indirectly off Apple's huge marketing and media influence via donations from individuals and companies?  I work for an app developer MEDL Mobile so of course I will use any new media connections I make for future stuff.

In terms of specs, what do you hope to see from the new iPhone 5?

I would love the inclusion of the A5 chip and an 8 megapixel camera would be sweet! I'm looking forward to IOS5 which looks excellent.

Not long to go now. Are you all set to leave as soon as Apple fires out its save the date?

Pretty much yes! The UK normally gets its hands on the new iPhone a little later than the USA so this will give me plenty of time to make arrangements and set up camp.

Is it legal to camp on the street? Is there a chance the police will send you packing after twenty minutes?

As long as I'm not causing a public nuisance I should be ok. I have a wearable sleeping bag if there is a problem putting up the tent.

How will you be keeping busy during the day? Will you have internet access?

I will be really busy blogging and organising various people to come down and visit me. I will be setting some challenges involving some iPhone apps my company have released which should keep me occupied!

Will you be showering and shaving during your camping stint? We fear Apple security mightn’t let you in if you turn up looking and smelling like a tramp.

I have a company called My Lifestyle PA acting as my personal assistant whilst I'm camping out and the idea is for them to hold my place in line whilst I go to the toilet to have a wash. Iwingman have supplied me with some deodorising wipes. Another idea is to find a hotel in Central London to let me use one of their showers or a local gym. Gillette have supplied me with razors and shaving cream so I will be super smooth when the iPhone 5 goes on sale. I've also been donated Prada aftershave and lots of different deodorants to keep me smelling fresh!

You’ve said you’ll be living off freebies for the month. Any interesting companies signed up?

Yes lots! Highlights include:

  • personal trainer to keep me active
  • mobile hairdresser to cut my hair
  • magician to entertain me
  • live bands to sing
  • mobile laundry service to pick up my dirty washing
  • personal assistant to run errands
  • London restaurants to deliver meals to my camp
  • freestyle soccer player to perform some tricks
  • A sex shop who have donated me some thongs

Any companies or individuals who are interesting in helping should drop me an email at [email protected] or shoot me a tweet @shoesmith81.

We suspect you might feel obliged to say “iPhone 4” if we ask your favourite phone of all time, so what’s your favourite non-iPhone?

I loved Nokia phones in the 1990's as they were so simple to use. It's a shame they haven't kept up with the likes of Apple in the smartphone market.

You can follow Rob's iPhone 5 shenanigans at

Read more about: Apple iPhone 5iOS

Add a comment

mrew42  Sep. 21, 2011 at 13:49

My cynicism just went up one iota.
Deodourant wipes? Isn't there an app for that?
GPS tracking for ?

The mind (of the iPhone addict) boggles

JanSt / MOD  Sep. 21, 2011 at 13:56

mrew42 +1 (ahem,... I cannot really say what I really think)

mrew42  Sep. 21, 2011 at 14:14

LOL Jan. You'd end up in an infite loop of self moderation.
That could get nasty....

hollytina  Sep. 21, 2011 at 14:27

This looks like fun! Can't believe the level of support this guy has got
from companies.

Will be following this with interest

matt101101 / MOD  Sep. 21, 2011 at 16:09

So in fact, this guy is, just some knob with nothing better to do with his life?

Alan55  Sep. 21, 2011 at 17:38

I have to be honest ... I wouldn't do this, BUT, it does sound interesting. Good luck Rob.

tonylewis67  Sep. 21, 2011 at 21:01

If you read his blog it's part of his job. He works for an app developer


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