Back in summer, July to be precise, Virgin Media announced that it had formed a partnership with Spotify, though details were thin on the ground at that time.
The fruits of their labour were expected to ripen in Q4, and you know what? It’s Q4 now, man, and we gots more details.
New and renewing customers opting for at least 30Mbps of Virgin’s fibre optic broadband will get six months of free access to Spotify’s premium service, which is usually £9.99 per month.
Meanwhile, new Virgin Mobile pay monthly customers will get three months of Spotify premium for free. Better still, any downloading or streaming action won’t come off peeps’ data allowances. Noice.
"Telecoms companies moving into the music space increases revenue streams to the music industry and provides benefits for fans and artists alike," beamed Andreas Liffgarden, global head of telecom business development with Spotify.
Virgin is also expected to make some sort of announcement soon about Spotify streaming over their TiVo set-top boxes.