The Motorola Moto X is set to finally become reality over the summer, but has been at the centre of some pretty wild speculation along the way, most of which turned out to be totally wide of the mark.
And we might not be done yet, either. Some images have hit the web supposedly from advertising material put together for Motorola, picturing what could be the Moto X and hinting that it may launch on August 1.
Design firm BA Bakken is the creative force behind the campaign, and while the images posted are supposedly no more than “pitch work for Motorola”, they contain some pretty specific details.
The campaign is titled “Goodbye Moto”, and attempts to paint Moto's hermit-like lack of activity in recent times as some kind of soul-searching time of reflection ahead of a grand renaissance.
“The Motorola that returns will not be the company you once knew. But we have some work to do,” the images tease. “So until we’re ready, we’re going away. No new ads or tweets. No site updates. Just silence until we begin the next chapter. Until we meet again, goodbye Moto.”
There's also a countdown timer showing 37 days and 13 hours remaining, which given that the images were posted on June 23 means we're talking August 1, which fits nicely with Moto's promised summer unveiling.
As for the image of the phone itself, our instinct is to not get too excited, as concept images put together for Motorola by an outside company would surely feature placeholder pics until the campaign was good to go.
Of course the same could be said for the date too. We should know for sure before long – August 1 is only around five weeks away, after all.
Via Phone Arena