Moto G snatches 6% of UK smartphone market in just three months

Moto G snatches 6% of UK smartphone market in just three monthsIt's no exaggeration to say that the Moto G has been a huge success for Motorola – in fact, senior VP Rick Osterloh said back in February that it was already the company's best selling smartphone of all time.

And now we have some official figures... well, semi-official anyway: according to Kantar WorldPanel ComTech, the Moto G has propelled Motorola to a 6% share of the UK smartphone market in just a few months.

Of course it's not like Motorola had no market share at all before the Moto G came along, but after it decided not to bother launching the Moto X in the UK (or not till early this year, at least), it probably wasn't far away.

Kantar doesn't give an overall sales figure for the Moto G, but does reveal a couple of factoids about the people buying it: nearly half of Moto G owners fall into the 16-24 age bracket, with 40% earning £20,000 or less per year.

What is a bit of a surprise is hearing that five out of six Moto G buyers are male – it doesn't strike us as an overly masculine product, either in its look and feel or in how Motorola has marketed it.

“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales,” Kantar strategic insight director Dominic Sunnebo says.

“It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”

Kantar reveals that the Moto G's market share has come mainly at the expense of Samsung and Nokia in the low- to mid-range sector.

Samsung probably won't be losing too much sleep over that, but Nokia may well be. Considering Windows Phone's (read: Nokia's) UK market share is given as 9.7%, Motorola has with a single product got two thirds of the way to matching what Windows Phone has taken three years and a huge amount of money to achieve.

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9 comments

mrew42  Apr. 2, 2014 at 13:50

The Moto G in Great Britain has attracted a very specific consumer profile. Almost half of owners are aged between 16 and 24, 83% are male and generally they come from lower income groups with 40% earning under £20,000.

Matt, is there something you're not telling us? :p

JanSt / MOD  Apr. 2, 2014 at 14:00

nearly half of Moto G owners fall into the 16-24 age bracket, with 40% earning £20,000 or less per year
so...just like the general population. STUNNING insight, Dumbledore

matt101101 / MOD  Apr. 2, 2014 at 14:13

The Moto G in Great Britain has attracted a very specific consumer profile. Almost half of owners are aged between 16 and 24, 83% are male and generally they come from lower income groups with 40% earning under £20,000.

Matt, is there something you're not telling us? :p

I bought mine second hand, so I wouldn't count towards their sales figures anyway :p.

To be honest though, it doesn't surprise me at all that it's young, not so well off people who are buying the Moto G. It's a fantastic way to have a relatively high end smartphone for a fraction of the cost of some other devices.

What this does prove is that people aren't that bothered about branding (beyond Apple fanboys). The right specs at the right price will sell well, it's always been the case, but the Moto G has definitely reaffirmed it.

JanSt / MOD  Apr. 2, 2014 at 14:28

I think there is very little reason NOT to buy a Motorola Moto G if you like Android.
Of course, if you want a bigger screen, you buy a different device. But that aside?
It's cheap, it's mostly bloatfree, and it does everything it says on the tin, and it does it very well - possibly better and more efficiently than most high-end phones I used in the last 18 months or so.
Its camera is so-so... but so what? The HTC One and Z1 aside, there are no outstanding Android camera phones. Good ones, yes. But IF the camera is your main thing, you buy a Lumia 920/925/1020/1520 or an iPhone 5s - or a second-hand Z1 (it's not worth its full price imho).
What I mean is this: gimmicky software add-ons aside that may not be your thing, anyways, high-end (i.e. expensive) Android phones have little to justify 2, 3 or 4 times the price of a G. In fact, same goes for BBs and WP devices...

CTPAHHIK  Apr. 2, 2014 at 16:14

I wonder how many of those 6% are from Tesco?

equ7  Apr. 11, 2014 at 23:23

Bought one for GF from phones 4 you. Seems a good phone and have not seem anything as good for such a modest price. Ok, its not cutting edge edge but what do you expect for £120? There does seem to be a lot of rubbish talked but from a phone you want A:It works B:Full day battery life C:A camera thats good for point a click good photos and D:It plays the silly games advertised on the tv. Of your thinking of buying a phone of someone else (you like) its either a Iphone (like IBM no one ever got fired for buying) or a good mid price driod like moto-g. Window Phone just does not have the stupid games so for your sake dont buy one for a GF!

matt101101 / MOD  Apr. 12, 2014 at 11:24

Bought one for GF from phones 4 you. Seems a good phone and have not seem anything as good for such a modest price. Ok, its not cutting edge edge but what do you expect for £120? There does seem to be a lot of rubbish talked but from a phone you want A:It works B:Full day battery life C:A camera thats good for point a click good photos and D:It plays the silly games advertised on the tv. Of your thinking of buying a phone of someone else (you like) its either a Iphone (like IBM no one ever got fired for buying) or a good mid price driod like moto-g. Window Phone just does not have the stupid games so for your sake dont buy one for a GF!
A pretty decent summary of the smartphone market for the average consumer, to be honest. It's easy to forget that not everyone is techy and would think something like an S5 or Note 3 is both:

A) too damn big
B) too damn expensive

JanSt / MOD  Apr. 12, 2014 at 11:57

Yes...
I thought the market was going a bit meh... Then the Moto G (and, to a degree the Lumia 520) showed a LOT of people that you do not need to spend £400 + to get stuff done on the go. A moto G and the money you save spent on a good camera, and there is no reason to buy a high-end Lumia or HTC One or Z1.... Heck, you can buy various good 6-inchers and a good camera for the price of an SGS5 or One M8 or 1520 or iPhone 5s.

Add a bit of an economic stink phase, and more people WILL do the math. The bubble hasn't burst yet, but it's been pricked.

matt101101 / MOD  Apr. 12, 2014 at 12:44

Yes...
I thought the market was going a bit meh... Then the Moto G (and, to a degree the Lumia 520) showed a LOT of people that you do not need to spend £400 + to get stuff done on the go. A moto G and the money you save spent on a good camera, and there is no reason to buy a high-end Lumia or HTC One or Z1.... Heck, you can buy various good 6-inchers and a good camera for the price of an SGS5 or One M8 or 1520 or iPhone 5s.

Add a bit of an economic stink phase, and more people WILL do the math. The bubble hasn't burst yet, but it's been pricked.

I think a decent follow up to the Moto G (Moto G2?) could well make a serious impact in the high-end phone market share. After all, the Moto G has basically managed to get 6% of the UK's market share by itself, I can't imagine other Motorola products make up more than half a percent of that figure.

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