It's no exaggeration to say that the Moto G has been a huge success for Motorola – in fact, senior VP Rick Osterloh said back in February that it was already the company's best selling smartphone of all time.
And now we have some official figures... well, semi-official anyway: according to Kantar WorldPanel ComTech, the Moto G has propelled Motorola to a 6% share of the UK smartphone market in just a few months.
Of course it's not like Motorola had no market share at all before the Moto G came along, but after it decided not to bother launching the Moto X in the UK (or not till early this year, at least), it probably wasn't far away.
Kantar doesn't give an overall sales figure for the Moto G, but does reveal a couple of factoids about the people buying it: nearly half of Moto G owners fall into the 16-24 age bracket, with 40% earning £20,000 or less per year.
What is a bit of a surprise is hearing that five out of six Moto G buyers are male – it doesn't strike us as an overly masculine product, either in its look and feel or in how Motorola has marketed it.
“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales,” Kantar strategic insight director Dominic Sunnebo says.
“It highlights the speed at which a quality budget phone can disrupt a market. The same pattern can be seen in France with Wiko, which has 8.3% share, and Xiaomi in China with 18.5%.”
Kantar reveals that the Moto G's market share has come mainly at the expense of Samsung and Nokia in the low- to mid-range sector.
Samsung probably won't be losing too much sleep over that, but Nokia may well be. Considering Windows Phone's (read: Nokia's) UK market share is given as 9.7%, Motorola has with a single product got two thirds of the way to matching what Windows Phone has taken three years and a huge amount of money to achieve.