Prior to release, the Moto X was heralded as “a game changer”, which is a lofty claim for any new smartphone, never mind one exclusive to the US. What actually materialised in August 2013 was a handset with lower-than-flagship specs and a focus on personalisation.
Having made do with the awesome-value-for-money Moto G, the UK is finally about to receive the Moto X, but without the customisation options that helped the handset shift, er, half a million units in three months.
In terms of Moto X specs, the handset is pretty much identical to the one being used by a modest handful of our transatlantic cousins.
That means the UK Moto X sports a 4.7in 720p display, dual-core Qualcomm Snapdragon S4 Pro processor, 2GB of RAM, 10MP rear camera, 2.1MP front shooter, LTE compatibility, and 16 or 32GB internal storage.
Alas, when the Moto X touches down in the UK on February 1, it’ll be available in black or white only. That’s your lot. Actually, Phones 4u appears to have an exclusive on the white model for three months, further limiting your options.
Moto X price will start at £25PM on contract (with a "free" phone), while the SIM free Moto X will demand £380.
With regards to customisation, Motorola guy Dennis Woodside explains that the UK Moto X will be manufactured in China (the US Moto X is proudly put together stateside), and as such it’s not possible to match the US offering over here. Yet.
Woodside tells Pocket-lint: "That's what we are working out. Mostly we are in the US so we can hit a four-day delivery window. We know that if you can't deliver the phone in four days people aren't going to buy it. So we have to figure out how to do that in Europe. That is why there is a bit of delay in Moto Maker going live.”