The Motorola Moto G is great value for money at just £135, but the Google-owned company has hinted at plans to release something that will see you giving up even less of your hard-earned cash.
Speaking to TrustedReviews, Motorola CEO Dennis Woodside argued that in much of the developing world even the Moto G's price was unattainable to most people, and said phone makers could do better.
“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179,” Woodside commented.
“We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50 (£30)? There’s no reason that can’t happen so we’re going to push that.”
That's by no means saying Motorola will definitely release a £30 smartphone – and even then, it wouldn't be aimed at the UK, anyway.
But if it did, or something for not much more than that, it could do a lot worse than follow the Moto G approach. Where most smartphone makers opt for a stripped down approach with their entry-level phones, either releasing cheap devices as “Mini” versions of a more premium handset or using older technology, the Moto G is one of the few cheap devices that's been designed expressly as it's appeared, with no holes remaining where more pricey features have been stripped out.
It still delivers a 1.2GHz quad-core processor and 4.5in 720p display among its specifications, and a cheaper Moto release would obviously have to aim lower on the spec front too, but there's definitely room there to be exploited.
But the budget end of the market isn't the only area Woodside is interested in.
“On the more premium side we’re pushing more customisation,” he said. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”
If that's talking about the Moto X, Dennis, here in the UK we don't even have the colours and materials, so if your To Do list is anywhere nearby that would be a good start.