Motorola: if I were in charge

Motorola: if I were in chargeFor those of you who’ve read Blogging for Dummies, you’ll know that the first rule of blogging is: Don’t talk about blogging. The second rule is: Attempt not to slayeth the trolls, for they cannot be slain. Look at Treab, for example. He's immortal.

Having said that, I have been known to reply in the form of a massive ranting feature, such as Is Android fragmented? Yeah, mostly. In a similar move, I’m about to satisfy bettsy’s desire for an “opinion” on Motorola.

Obviously captaining (yeah, that’s a word) an Android OEM to glory is easier said than done, or I’d be in charge of Motorola and not sitting on my couch writing about phones.

It’s difficult to nail down the recipe for success. What makes one Android manufacturer a Samsung and another a Sony? Why is it ok for Samsung to release 365 phones in a year but not HTC? What makes one company “cool” and another lame?

Actually, we could probably spend weeks pulling on that particular thread. For now, let’s focus on Motorola. For what it’s worth, here are my two cents.

Think outside the US

We’ve had several fairly high profile snubs from Motorola over the years, and we often feel like little more than a geographical afterthought. As such, even when Motorola does bless us with its wares, we’re left with a bad taste in our mouths.

Case in point: Motorola launched a trio of new Razr smartphones at the beginning of September, namely the Razr HD, Razr Maxx HD, and the Razr M. Not too shabby.

In the UK, however, we’re getting the Motorola Razr i, an Intel-powered variant of the Razr M - the runt of the litter. Cheers for that, Moto.

Naming convention

To be fair, Motorola isn’t alone here, but having several dozen variants under the same name is friggin’ ridiculous. The worst offender is arguably Samsung, with countless ‘Galaxy S’ smartphones.

Motorola now has the Razr, Razr Maxx, Razr HD, Razr Maxx HD, and Razr M. Actually, that isn’t too bad, but why “Razr M”? What makes it a Razr? Why not something befitting of its near edge-to-edge display? Motorola Edge, maybe?

And I continually have to ask myself if it's the Razr Maxx HD or Razr HD Maxx? Is it an HD version of the Maxx, or a Maxx version of the HD? Me confused.

When people like us who read/write about mobile phones on a daily basis struggle to keep up, you can only imagine how Joe Consumer feels.


I guess the Motorola Razr HD is the Moto flagship, which only makes it all the more frustrating that it’s not being released in the UK. Well, as far as we know.

Arguably worse, there’s not much that makes the Motorola Razr HD stand out. For all intents and purposes, it’s simply the Motorola version of the HTC One X and Samsung Galaxy S III – and several months behind at that.

We’d love to see a flagship with some proper character. How about a monstrous, “indestructible”, high-specced, 5.3in Defy? That’d be pretty cool.

The Google thing

Somewhat disappointingly, the aforementioned Razr smartphones will all arrive with Ice Cream Sandwich (Android 4.0) as opposed to Jelly Bean (Android 4.1). Seriously, if Google-owned Motorola can’t launch phones with the latest version of Android…

Similarly, we’re thinking this “preferential treatment” concern is nonsense. You could argue that Samsung and HTC and the like don’t need the Nexus branding. Maybe it should be used to put the spotlight on some of the smaller Android manufacturers, like Motorola and LG. Assuming they have the hardware to back it up, obviously.

Of course, there are rumours that there’ll be five Nexus smartphones later this year, but would anyone really be that bothered if Motorola had a turn? Would Samsung through a tantrum and put its cash cow out to pasture? Would Sony scream “What about us?” and run off to Windows Phone? Don’t be silly.

In conclusion

In short, what we want from Motorola is an international flagship with a sensible name and possible Nexus branding. Motorola Nexus Defy? I want one.

Read more about: Android

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 1 comment

Pondlife  Oct. 8, 2012 at 13:37

Last thing I want is another company whose best phone is monstrously sized thanks.

Isn't what made the razr m a razr the similar styling and slim profile, at least there was some power in a smaller phone for a change.

I think we'll see what google really want from motorola with the next batch of phones out, razr hd ones are a nice springboard at least.

Wouldn't say it was particularly ok for samsung to launch so many phones but at least unlike htc they can sell them, although possibly not in america soon


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