Motorola: Fewer devices coming this year

Motorola: Fewer devices coming this yearA case of the recession bites or just a clever strategy? Who knows - but either way, Motorola says it's not going to release as many handsets this year as it has in the past.

Still counting the pennies earned from its flagship Motorola Droid RAZR device, the firm - which is in the process of becoming part of Google - says it wants to concentrate on spending its marketing budget wisely.

That means, one assumes, fewer devices with huger advertising campaigns when they do come to market. Could also be something to do with the fact that there's less cash to spend since Moto admitted its fourth quarter sales will be less than analysts have predicted.

Maybe it's also a dig at HTC or BlackBerry which seems to pop handsets out willy nilly right now, but the big boss, CEO Sanjay Jha had this to say on the matter:

“A lot of products that are roughly the same doesn’t drive the market to a new place”... “I made this decision independent of what the others will do,” he said. “We’re doing what we think is the right thing.”

Interesting - considering just a few years ago, Motorola was one of the protagonists of market over saturation, rereleasing the runaway success V3 RAZR model in every colour under the sun, before repackaging and flogging the same horse until it was no so much dead, but carved into pieces by the whip.

Jha also had an admission that the Motorola Atrix - which Moto itself claimed in an advertising campaign last year was the most advanced handset on the market - wasn't necessarily as successful as it could have been.

The idea of a handset that plugged into a 'lap-dock' wowed the industry at launch - but closer use and inspection revealed it not to be as handy as it could be with a design that didn't even let users open the screen at full tilt. And that's before you get to the fact that to buy all the accessories would have required more money than the GDP of some small nations.

Oh well - best to look to the future. It's quality, not quantity, eh?

Via AllthingsD

Read more about: Android

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9 comments

JanSt / MOD  Jan. 11, 2012 at 18:53

Fewer??? LoL - the last Moto released in Ireland was the RAZR...the original ;) They aren't exactly big in the EU, are they?

matt101101 / MOD  Jan. 11, 2012 at 18:58

Nope, and a lot of what they do release here isn't that good anyway. We got the RAZR, Milestone and that tough one that I can't remember the name of here in England...all had better alternatives...(apart from the tough one's ability to be tough, it was bettered easily as a smartphone).

JanSt / MOD  Jan. 11, 2012 at 19:14

The Defy? Once the Defy's price came down it wasn't that bad, but hardly great. And really: if you NEED rugged - whatever the PR says - a big touchscreen's not the answer ;)

matt101101 / MOD  Jan. 11, 2012 at 19:42

Yeah, that was it, the Defy...

It was average at best. It wasn't that rugged as the screen was still only gorilla glass (the same as most high end smartphones), so it was perfectly possible to scratch or crack with any heavy (ab)use.

If you want properly tough, JCB make the best phones.

CTPAHHIK  Jan. 12, 2012 at 09:10

RAZR is first device released by Moto that worth looking into. Everything else before it was a waste of money and time. Too bad that even RAZR is easily beat by competition.

DROID is what keeping Moto afloat. Verizon hand picks software that their phones run and tests them before release. Their a big chasm between Droid and Milestone (same hardware) due to quality of Verizon QA and software departments.

Stelph  Jan. 12, 2012 at 10:44

Yeah, that was it, the Defy...

It was average at best. It wasn't that rugged as the screen was still only gorilla glass (the same as most high end smartphones), so it was perfectly possible to scratch or crack with any heavy (ab)use.

If you want properly tough, JCB make the best phones.


True but most high end smartphones get upset when you play with them in the shower

http://www.youtube.com/watch?v=nW_gfl0DlP4

Was quite impressed with the Defy myself, especially if Moto wakes up and starts tailering their defy range towards athletes (i.e. GPS, ANT+ AT A MINIMUM) plus it was a genuine differenciator to the other smartphones and had a good combination of screen size to bezel thickness (was much smaller than most phones but still crammed in a 3.7" screen), it did have a fat ass tho

JanSt / MOD  Jan. 14, 2012 at 09:27

Ha, gotta correct myself: O2 Ireland just entered a "new" Motorola into their range. Yes - the Motorola Defy! And yes, it is 2012! It's €250 on prepay! Nevermind that you can get it simfree for that, eh, O2 ;)

Stelph  Jan. 14, 2012 at 16:24

The Defy or the Defy+? If its the defy, then thats pretty impressivly behind the times....

matt101101 / MOD  Jan. 14, 2012 at 16:30

I Googled it, it's the Defy+ :p.

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