Motorola has come clean and revealed that the heavily rumoured X Phone is indeed real, and will be launching over the summer under the name Moto X.
The Moto X will be the company's new flagship device, Woodside revealed, and will be pitched as a direct competitor to the likes of the iPhone and Samsung Galaxy S4 at the upper end of the smartphone market.
The Moto boss didn't go into too much detail as to what we can expect, but did reveal the Moto X will have an OLED screen, and on-board sensors that will supposedly pre-empt what you're trying to do by loading up relevant features in advance.
“We know when it's in your pocket, we know when it's in your hand, it's going to know when you want to take a picture and fire up the cameras,” Woodside said.
One thing he did make a big deal of was the fact that the Moto X will be the first smartphone “designed, engineered, and assembled" entirely in the US, at a plant in Texas previously used by Nokia.
That only refers to Moto X units sold in the US, with Moto confirming that its existing network of global operations will remain unchanged for the rest of us.
Woodside also took the opportunity to tease some of the other smartphone plans Motorola has up its mobile sleeve.
The Moto X will apparently be the first in “a portfolio of products” that will completely revamp the company's product line. Woodside suggested breakability and battery life would be among the key strengths (suggestions we've heard before) and that “a handful” of new faces will be ready to go when the Moto X touches down.