There's no pleasing some people: Motorola's about-turn from an almost-certain drift into oblivion was partly due to lining up with Android back in 2009.
But now we hear Moto wants to develop its own OS to reduce its reliance on Google's all-powerful platform. As if we needed another mobile operating system on the market...
Rumours have started moving rapidly about the project, which is said to involve former Apple and Adobe engineers. According to Slashgear, Motorola's is looking to create a webOS-like platform that uses “web-style tools and frameworks so that developers will be able to quickly and easily create apps”.
There's plenty of substance behind the rumour, too. Last year, Motorola acquired 280 North, the company behind the Java-friendly Objective-J programming language.
At the time 280 North was working on Atlas, a browser-based system for developers to create and run apps without leaving the browser.
There's nothing concrete known about how much of that has fed into Moto's prospective OS, but we would assume it's a fair bit.
Does another proprietary OS stand a chance against the dominance of Android and iOS and the strength of the rivals sharing the rest of the pie? We're not convinced. Motorola itself says it remains committed to Android, so it certainly seems to be hedging its bets for now.