Let's face it – the Motorola Moto G is popular because it's cheap. So is there a point in a version that's exactly the same on the inside, but costs significantly more?
There may be, if it's the Motorola Moto G Ferrari Edition, which gives you a dose of Ferrari supercar exclusivity but without hiking the price up to ridiculous levels.
It's not an exercise in co-branding gone overboard, either. The standard Moto G shell has been redone in a classy looking Kevlar finish, complete with Ferrari's iconic yellow and black Prancing Horse emblem, but it by no means hijacks the overall look and feel of the device. Other touches include red detailing on the front speaker and rear camera surround and the Ferrari logo below the screen.
Naturally the Ferrari Edition Moto G based on the newly announced LTE variant of the handset – you can't very well associate with a performance car brand and not have access to the the mobile data fast lane, after all.
You also get the upgraded 16GB of internal storage and microSD card support too alongside the 4.3in 720p screen, quad-core 1.2GHz Snapdragon 400 processor and 5MP camera.
Motorola is also throwing in some “exclusive Ferrari content”, which we'll take to mean ringtones, wallpapers and other similar cra... er, added-value software add-ons.
So what about the price, I hear you ask. Impressively, the Motorola Moto G Ferrari Edition will go on sale in Mexico next month for a surprisingly affordable 4999 Mexican pesos – or £230 to you and me.
That's really not bad, though admittedly the price goes up a fair bit once you factor in the plane tickets, as there's no sign yet of the Moto G Ferrari Edition heading for Europe anytime soon.