There's been a fair bit of chatter recently about the Motorola Moto G2, the expected follow up to last year's hugely successful entry-level Android warrior the Moto G.
And if the latest rumour is to be believed, there's a very good reason why: the Moto G2 will be available to buy as soon as next month.
A loose-lipped Motorola rep has confided in GSMArena that the Moto G follow-up – we still don't know if it'll actually be called the Moto G2, for the record – will begin shipping to retailers on 10 September.
Apparently some retailers might even get their hands on the Moto G2 before that, though it's not clear whether they'll be allowed to sell it ahead of the official release.
That would mean the Moto G being updated just 10 months after its release, which may seem odd given how well it's done – and is still doing.
But by all accounts the G2 will only deliver a slight spec bump over the original. The display is reportedly being upped from 4.5in to 5in and the camera is being boosted from 5MP to 8MP, but that seems to be it in terms of the headline spec.
So you'll still have the 720p resolution, 1GB of RAM, 8GB of internal storage and 1.2GHz quad-core Snapdragon 400 processor. It'll reportedly ship with Android 4.4.4 KitKat installed.
With that in mind, it may be worth noting that the Motorola rep referred to the device as the “Dual-SIM Moto G with 5in display”, not using the Moto G2 moniker at all.
He went on to claim a ballpark price of around €250, which is some 25% up on the current Moto G with LTE.
Is Motorola about to undo all its good work by overcharging for a tepid upgrade? Let's hope not.