Motorola has officially unveiled the Moto G, giving consumers outside the US a taste of the newly reinvigorated Motorola brand since its takeover by Google.
And while the US-only Moto X has been criticised for being overpriced, the Moto G goes the other way, giving you a decent mid-range set of features and specs for a SIM-free price of just £135.
The Moto G retains the edge-to-edge display and rounded back of the Moto X, but it's a completely different phone on the inside. Motorola labels the 4.5in 720p display the Moto G's hero feature, saying it's the “best in class” and pointing out that its 329ppi pixel density is higher than what you get on an Apple iPhone 5S.
The processor is a 1.2GHz Qualcomm Snapdragon 400, which along with the 2070mAh battery is claimed to deliver up to 24 hours of 3G talk time.
There's just 8GB of on-board storage, and no SD card slot either, but you do get all of 65GB of Google Drive storage to play with – take note, Microsoft with your 7GB SkyDrive allocation.
Physically the camera is nothing special, offering 5MP of shooting power plus the usual video chat-worthy front-facer, but Motorola is making a big deal of the Moto G's camera app, which on first impressions looks impressively minimalist and intuitive.
Then again, with Google now owning Motorola, you'd expect as much. The Google influence appears to have paid off in other areas too: where the MotoBlur overlay used to be one of the worst culprits for confusing/duplicating its Android underpinnings, with the Moto G things seem far more sensible.
At launch the Moto G ships with Android 4.3 Jelly Bean, with an upgrade to Android 4.4 KitKat “guaranteed” before the end of January.
As with the Moto X, Motorola is pushing the customisation options available with the Moto G, and while it doesn't extend as far as the Moto Maker configuration tools US consumers can use to personalise their Moto X, a range of covers, cases, bumpers and back panels in a wide array of colours should keep individualists reasonably happy.
The Moto G may not be a premium smartphone, but Motorola clearly has high hopes for its latest arrival, as CEO
“Most people in the world can't afford $500 or $600 smartphones, but the experience on a cheaper $200 device is bad, really bad,” Motorola boss Dennis Woodside said on stage. “Your typically given a choice between two bad options: a new phone with outdated components, or a premium phone that's already two or three years old.
“The Moto G is a smartphone that delivers a premium experience with today's technology, at a price we think the half a billion people that will be in the market next year for a smartphone costing around $200 are going to love.”
That last part definitely falls into the “well, he would say that” category, but it's hard to argue against the sheer value for money the Moto G offers. Aside from the £135 8GB model, there's also a 16GB edition for £160, and both are available today.
Look out for our Motorola Moto G review over the next few days.