If you thought Motorola calling the new Moto X the Moto X was confusing, things are about to get, well, a little more confusinger.
The US has had Google Play Edition phones in the past with stock Android; Motorola’s Moto X "Pure Edition" does away with carrier bloat, yielding a near-stock experience.
We've updated our original article to reflect that the news is predominantly of interest to the US, where SIM free handsets are somewhat of a rarity.
See, while the Moto X Pure Edition ships without carrier bloat, it'll still have the odd Motorola feature thrown in, so it's essentially the same device as you'd pick up here should you go SIM free.
The Verge doesn’t go into too much more detail about the Motorola Moto X Pure Edition, saying only that it’ll be a “direct-sale” device that’s unbranded and unlocked.
The obvious difference with Google Play Edition phones is that they’re sold on – you guessed it – Google Play.
The Motorola Moto X (2014) is already a rather attractive prospect, and the further promise of an untainted Pure Edition could seal the deal for some.
For the record, Motorola Moto X (2014) specs include a 5.2in 1080p display, quad-core Qualcomm Snapdragon 801 processor, 2GB of RAM, 16 or 32GB internal storage, 13MP rear camera, 2,300mAh battery, and KitKat Android 4.4.4, all of which is a significant step up from the comparatively humble 2013 model.
And the best part? Motorola Moto X (2014) price comes in at an entirely reasonable £419.99, which might be more than double the price of the Moto G, but it’s low enough to give the likes of the Samsung Galaxy S5 cause for concern.
There's no specific mention of an official UK release for the Motorola Moto X Pure Edition, but considering we're getting Moto Maker this time around, it's not too far-fetched a notion.