If mobile manufacturers were represented by graphs, you’d have Apple with a fairly steady line near the top of the y-axis given its ongoing – and at times baffling – success, while Sony Ericsson’s recent performance would be indicated by a nosedive below the x-axis and into mobile hell.
Motorola, meanwhile, is arguably the most erratic of the manufacturers, and would surely be represented by a series of peaks and troughs. We like to think the US manufacturer is currently enjoying another peak. Er, so to speak.
Ready for a quick recap of Moto’s ups and downs?
Peak: Going back to the mid-noughties, Motorola sold a ridiculous volume of RAZRs. We’re talking nine figures ridiculous. Hundreds of millions. Literally. It’s an almost inconceivable number. Motorola was, at the time, more successful than Samsung.
Trough: You know how they say you can never have too much of a good thing? Well, you can if that “good thing” is the RAZR and Motorola insists on developing variants while the rest of the industry is moving forward at lightning-fast speed.
In June 2007 Apple released the first iPhone, while Motorola was happily working away on the, er, RAZR2. Goodness.
Peak: It’s often said that Android saved Motorola, and that’s really not far fetched. It’s difficult to see how Motorola would’ve pulled itself out of its RAZR-filled grave without a little help.
Motorola quickly established itself as one of the big Android players with well-liked phones like the QWERTY-rockin’ Milestone and super-tough Defy. The Motorola Flipout deserves a special mention too for daring to be different. What a strange little chap.
LG might’ve laid claim to unveiling the “world’s first dual-core smartphone” at the end of 2010, but Motorola popped up at CES in Las Vegas in January 2011 with the “world’s most powerful smartphone” – the Motorola Atrix.
The Motorola Atrix was definitely worth getting hot and bothered about. It was one of the first dual-core smartphones, and boasted a series of impressive docks.
And that wasn’t all Moto brought to the CES. We also met a beast of a tablet in the Motorola Xoom. The tablet soon became synonymous with the term “iPad Killer”.
Trough: After an impressive start to the year with the unveiling of the Atrix and Xoom, things started going slowly downhill for Motorola.
At Mobile World Congress we met the Samsung Galaxy S II, and soon after the HTC Sensation was announced. Suddenly the Motorola Atrix didn’t seem like such a hot prospect. To add insult to injury, the ATA stepped in and stripped the Atrix of its “world’s most powerful smartphone” title.
Meanwhile, the weighty Motorola Xoom failed to capture consumers’ hearts or – more importantly – wallets. Back to the drawing board.
Worse still, another CES attendee, the Droid Bionic, was unheard of for months. What the hell, Motorola?
In the UK, we heard that the Milestone 3 wouldn’t be making the transatlantic leap. Boo.
Peak: After a pretty depressing summer, Motorola’s phones are starting to turn heads again. The Droid Bionic fiiinally made it to market at the beginning of September, the Motorola Atrix 2 doesn’t look too shabby, and – somewhat ironically – the Motorola RAZR looks set to be a big hit this Christmas.
Hopefully Google’s influence will keep them at peak capacity. No more troughs please, Moto. We’re already hearing that the Motorola RAZR, announced yesterday, will land in the UK in a couple of weeks. That’s more like it.