Motorola has rolled out its next low-cost smartphone for the masses, the £89 Moto E.
Launched alongside a 4G version of the already attractively priced Moto G, the Moto E raises the affordability bar still higher by dipping under the £100 mark while still offering decent hardware quality and the promise of speedy updates to the next version of Android whenever Google rolls it out.
That's one of the biggest draws offered by the Moto G, since so few of its rivals offer the same promise, and so repeating the trick at an even lower price point is a major attraction – even if the next major release beyond Android KitKat is still a fair way off.
The hardware specifics of the Moto E have been well leaked over the past week, and accurately too it turns out. The 4.3in display offers a 960 x 540 resolution (qHD) which means a pixel density of 256ppi – nothing too special there, but Gorilla Glass protection at least means it's sturdy.
One prediction that was way off was that the Moto E would be super-slender, as its 12.3mm waistline is nearly double what some reports were predicting (though entirely normal compared to typical rivals).
Inside is a Qualcomm Snapdragon 200 processor runnings at 1.2GHz, together with 1GB of RAM and 4GB of microSD-expandable storage – all as expected.
The 5MP camera is apparently the same snapper as on the Moto G, which is pretty good quality for a sub-£100 phone, while Motorola is claiming “all-day battery life” from the 1980mAh cell, which is a decent capacity considering the limited components.
The expected clutch of basic smartphone connectivity options are on board, including Wi-Fi, GPS, 3G, Bluetooth 4.0, micro-USB and FM radio, and the Moto E comes with Android 4.4 KitKat pre-loaded.
As with the Moto G, the back shell of the Moto E will be interchangeable, and there are nine colours to choose from, including black, lemon and turquoise.
All told it's a lot of smartphone for £89, and on first impressions it's hard to see it not having a similar impact to the Moto G – a phone that almost single-handedly grabbed a 6% share of the UK smartphone market for Motorola, don't forget.
If you're interested, it'll be available next Monday, 19 May.