Motorola claims that 70% of its handset returns are a result of low-quality apps sucking up battery and processor juice like there’s no tomorrow.
Sanjay Jha, Motorola Mobility’s CEO, pointed to the lack of quality control on the Android Market, meaning there’s a host of performance-ruining content available. "For power consumption and CPU use, those apps are not tested. We're beginning to understand the impact that has," Jha said.
Jha reckons the solution might lie in Motoblur. Motorola’s UI was initially introduced as a social networking hub, but Jha explains that it can be used to monitor applications and deduce which are inefficient when it comes to processor and battery consumption.
"We are getting to the place that we should be able to warn you," says Jha. A message could pop up alerting users to particularly power-hungry apps.
Motorola has successfully crawled out of a horrible slump recently, largely thanks to Android, though Sanjay adds: "The negative is all of us are competing extremely hard to get more market share and attention."