We're always wary when we hear about phones supposedly targeted at a specific group, especially when the group in question is almost certainly not the same as the group doing the targeting.
And so it is with the Motorola Wilder – or the EX130 to quote its model name, with Moto clearly believing a hip name, a low price and a press release loaded with words like “cool” and “exciting” is just what teens are after.
As for ourselves, we'll leave aside the attempts at hip teen-friendly jargon and just tell you about the phone. For starters, the Wilder is no smartphone, operating instead on Motorola's BREW platform, though with a SIM-free price tag of £49.95 we can quite forgive that.
It does, however, have a 2.8in touchscreen, which isn't bad for the price, though you're limited to a 240 x 320 resolution. Additionally, there's a small notification screen below to show incoming calls, messages and the like without interfering with what's on the main display.
The camera comes in at just 2 megapixels, and there's no video mode, or Wi-Fi for that matter.
You do get a built-in FM radio and integrated social networking apps, including Facebook, Twitter and YouTube, and the handset is rated dust- and splash-resistant.
Not a bad deal at £50, and the Wilder will be available next month from Carphone Warehouse – to teens and everyone else.