With the Motorola Moto G Forte having proved to be nothing more than a conventional Moto G with a bit of extra padding, it leaves us questioning what the next smartphone from Motorola actually will be.
The answer, it seems, is the Moto X+1, which – I'm sure it's obvious enough – is a follow-up to last year's customisation-friendly Moto X.
Renowned mobile tipster @evleaks has teased the above logo via Twitter, along with the claim that the Moto X follow-up is “coming soon”.
As far as the name goes, we're not convinced. The obvious choice of name would be either the Moto X2 or Moto Y, and while admittedly the latter doesn't do much for us, at least it's clean – both visually and when spoken out.
The name “Moto X+1” might be mildly clever, and looks fairly good when expressed like it is above, but it doesn't exactly roll of the tongue when you say it out loud, does it?
At this point we have no idea what to expect in terms of specs, either. The Moto X sits towards the high end of mid-range, and there's no reason not to expect more of the same, but we still have nothing in terms of specifics.
What will prove interesting, though (and especially so for us in the UK) is how Motorola approaches things from a distribution point of view now that it's been taken over by Lenovo.
The Moto X launched last year as an all-American hero, proudly claiming to be the first smartphone manufactured entirely in the US. At the time, though, it was owned by another US firm, Google.
Will China-based Lenovo change things around to give the Moto X a more international flavour? The Moto X took well over six months to make it to the UK after its Summer 2013 launch in the States, and when it got here it was without its most recognisable feature: the Moto Maker customisation service.
We'd be surprised if the Moto X+1 followed the same pattern, especially with the popular Moto G having given the company a renewed presence in the UK smartphone market. Here's hoping.