These days “hello Moto” feels less like an advertising slogan than a genuine greeting, with the once-dominant phone maker having stretched the less is more philosophy to the very limit since being bought out by Google.
But fear not – the Motorola Atrix HD is here to remind us that Moto is indeed still around, and still capable of putting together a fairly decent Android smartphone when it puts its mind to it.
The Atrix HD isn't entirely unexpected: it's been popping up regularly in the rumour mill as the Atrix 3, and is the device condenamed “Dinara” that grabbed its FCC certification over in the US not too long ago.
Available in white and titanium, it's a not-unattractive prospect to look at, with a kevlar back, Gorilla Glass screen and a slender 8.4mm profile.
The previous two Atrix variants have both featured top-quality displays, and the Atrix HD continues the tradition with a 4.5in HD Colorboost screen packing a 720p resolution.
The bad news is if you were expecting a quad-core processor, you're out of luck. Instead it's an unspecified 1.5GHz dual-core effort, which is backed by 1GB of RAM, and you have 8GB of internal memory to play with, plus a microSD slot for adding more.
The camera is a good-but-not-great 8-megapixel snapper with autofocus and LED flash, backed by a front-facing 1.3MP companion. As you'd expect given Google's ownership of Motorola, Android 4.0 Ice Cream Sandwich will come pre-loaded, so you don't have to face the Android update lottery – or at least not to Android 4.0 anyway, Jelly Bean is a whole different bag of sweets altogether.
Motorola reckons the Atrix HD will be compatible with the company's LapDock 100 add-on, which seemingly is the entire basis of the "Business Ready" tag plastered over the handset's PR image on the Motorola site.
What we don't know yet is exactly when the Atrix HD will actually appear. Moto has traditionally been rubbish at giving smartphone lovers this side of the Atlantic anything like the attention it reserves for the US market, so it'll no doubt be a case of waiting for the US launch, then waiting some more.