Is Motorola's Moto X an All American flop?

Is Motorola's Moto X an All American flop?Motorola is set to unveil the ultra-affordable Moto G in London later today, but how is its more upmarket cousin, the All American Moto X, doing in terms of sales across the Atlantic?

Not great, actually. According to Strategy Analytics, just 500,000 Moto X's have sold since the Big M's much-hyped comeback device went on sale.

The Moto X is the first Motorola release fully under the influence of new owners Google, and arrived together with a new logo and an unprecedented array of customisation options via the Moto Maker tool.

Motorola also made a big deal about it being the first ever smartphone manufactured entirely in the US (the downside for us being that the US is the only place you can actually buy one).

But still, half a million in nearly three months? That's not good. So why haven't Americans embraced their very own national smartphone?

It suggests that issues of patriotism just aren't important to most people when spending their hard-earned cash on consumer technology. And those that do want to buy on nationalist lines probably already have an iPhone, blissfully unaware that Apple's walled garden isn't actually located in California at all.

Not only that, but after all the hype leading up to its announcement, the Moto X is actually quite underwhelming. It's no more than a solid mid-ranger, and a fairly expensive one at that.

Maybe a price cut heading into the Christmas shopping season will see sales pick up, but what Motorola really needs to do – once today's Moto G launch is out of the way – is to deliver a flagship smartphone worthy of the name.

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JanSt / MOD  Nov. 13, 2013 at 11:43

I guess Motorola/Google never expected to shift 30 million of the X.
It's probably as much an R&D project as anything else. Test the weird sales channel, the personalisation infrastructure etc etc... At least, I guess that's what they'll tell the media and shareholders.

JTrip  Nov. 13, 2013 at 13:11

" It's no more than a solid mid-ranger, and a fairly expensive one at that."

Well, see that's the problem right there. People have the impression that it is a mid range phone. Benchmark testing shows that it much more than that. Google didn't do a good job of conveying that. Also, they shouldn't have made moto maker exclusive at the start. It is too expensive though. Still it's a great phone. One of the best I've ever used.


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