MWC 2013: HTC lukewarm on future Windows Phone 8 releases

MWC 2013: HTC lukewarm on future Windows Phone 8 releasesApart from Nokia's Lumia 720 and Lumia 520, Mobile World Congress 2013 has thus far been pretty slim pickings from a Windows Phone 8 point of view.

HTC, for instance, has nothing new to offer on the WP8 front, and judging by comments made by the company's VP of global planning, there won't be much to get excited about for a while.

So far the company's only contributions to the WP8 effort have been the HTC 8S and 8X announced in September last year. And while they were very well received by reviewers, they've largely been drowned out by Nokia's greater commitment to the Microsoft platform versus HTC's continued preference for Android such as on the newly launched HTC One.

And judging by global planning chief Tai Ito's latest remarks, that's the way it's going to stay for now, with further Windows Phone releases only planned for later this year and even then unlikely to offer HTC One-like levels of premium features.

“We are actually fully committed to our Windows Phone business,” Ito told CNET at MWC this week. “We do have good collaboration with Microsoft for a future release this year.

“I understand that Windows Phone 8 is not as good as the market expected, we think that it could take time and we will continue working with them.”

Hardly a ringing endorsement, and Ito went on to add that while HTC would like to introduce more high-end Windows Phone 8 handsets with bigger screens and HTC One-style design elements, it needs to see justification based on “real human data” and for now is taking a “family approach to separation”.

All of which is only likely to further entrench Nokia's domination of the Windows Phone platform, creating an even more unfavourable environment for rivals. Then again, you can't blame HTC for going where the money and sales are most likely to be, and for now that's definitely still Android.

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2 comments

Pondlife  Feb. 26, 2013 at 13:52

Well they could have said that's it we aren't throwing any more money in that pit, so at least they are keeping in there.
No sure they are right....

Pondlife  Feb. 27, 2013 at 14:21

Well whether anyone gets excited or not looks there could be a new one on the horizon.

http://www.gsmarena.com/htc_tiara_gets_tipped_with_windows_phone_8_gdr2-news-5616.php

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