Just when you thought LG and its photo-friendly gadget-holding ladies were done, here they are again, this time showing off the WCP-300, or the world's smallest wireless charger. Just like the photo says.
And if LG says it's the smallest, who are we to argue? At just 6.9cm in diameter it's certainly not big. And if you're thinking LG doesn't have any phones capable of wireless charging, you've forgotten a certain Google Nexus 4.
The WCP-300 draws its own power using a standard microUSB charger (the kind you'd otherwise be using on your phone itself), and for what it's worth the whole shebang has been given a thumbs up by the Wireless Power Consortium to work with all devices that use the Qi wireless charging standard.
“With the WCP-300, LG was able to deliver both portability with top-class charging capabilities in a device no larger than a typical beverage coaster,” LG Mobile top man Dr Jong-seok Park tells us.
Needless to say, LG isn't doing all this just to make it easier to charge Nexus 4s and Nokia Lumia 920s. Now that its dinky wireless charger is here, the company says we can look forward to plenty of compatible handsets emerging from Korea from this point on.