MWC 2013: Nokia targets WP8 mid-range rivals with the PureView Lumia 720

MWC 2013: Nokia targets WP8 mid-range rivals with the PureView Lumia 720Nokia has shown its hand early at Mobile World Congress 2013 in Barcelona, kicking things off early on the first official morning of MWC by showing off its latest Lumia additions plus a couple of low-end feature phones.

And as far as the Windows Phone 8 Lumia releases are concerned we called it right: there's just the two new phones to talk about, the Lumia 720 and Lumia 520.

The Lumia 720 is the higher-end of the two, but sits below the Lumia 820 and Lumia 920 in Nokia's newly fleshed out range.

And as a Windows Phone 8 mid-ranger it's an interesting proposition. Nokia's build quality and design sits at the top of the list of the positives together with its 6.7MP camera, which already looks easily the best WP8 camera outside of the premium bracket.

Nokia reckons the Lumia 720 provides “the best camera experience of any mid-range smartphone”, a claim that's yet to be put fully to the test obviously, but with “PureView” billing, a f/1.9 aperture and Carl Zeiss optics it's off to a good start. Up front is a 1.3MP “Skype wide HD” companion.

The display is a 4.3in IPS ClearBlack panel and comes with the curved glass edges we first saw and loved on the Nokia N9. Spec-wise the 800 x 480 resolution gives away the Lumia 720's mid-range billing, and considering the large screen size is likely to be the weak point from a visual point of view.

The rest of the specification is similarly mid-range: a dual-core 1GHz Snapdragon S4 processor and 512MB of RAM won't have the speedier Android mid-rangers overly worried, and the likes of 8GB of storage (with microSD support), NFC, and a 1.3MP front-facing camera is par for the course.

Needless to say there's no 4G support this far down the food chain, though the 2,000mAh battery should be good for up to 13.5 hours of talk-time or 520 hours of stand-by.

Like the Lumia 820 above it, the Lumia 720 will be arriving with a range of colourful snap-on covers that support the wireless charging solutions Nokia has been pushing recently.

Nokia is lining up to launch the Lumia 720 in China and selected European markets in Q2 for a pre-tax and subsidies price of €249 (£215-ish), though final price and availability details for the UK have yet to be revealed.

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Pondlife  Feb. 25, 2013 at 12:49

Which mid range rivals are those then? 8x supposedly high end, 8s definitely low end, ativ s high end and erm erm, well there's it's own 620 I guess...


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