MWC 2013 preview: LG

MWC 2013 preview: LGMuch has been made of the fact that Mobile World Congress (MWC) is increasingly less exciting (er, decreasingly exciting?) as far as Joe Public is concerned, given the major manufacturers’ tendency to favour independent launch events. Heck, I can kind of understand, but if you were a real hard man, you’d put your sh*t out there alongside everyone else and beat them to a pulp with your awesomeness, know wha’m sayin’? Man the fug up.

Wow, one belligerent paragraph in, and already I’ve no idea what I’m talking about. Eh, LG’s candidates for MWC 2013? Yeah, something like that.

To be fair to LG, at least it continues - technically - to debut its new high-profile hardware at MWC, unlike HTC (lame) and Samsung (double lame).

But, having said that, South Korea’s second favourite mobile manufacturer remains incapable of keeping it in its pants till Barcelona, like a kid who can’t resist tearing a teeny tiny bit of wrapping in the hopes of getting a glimpse of a Christmas present.

Last year, Lucky Goldstar announced – wait for it – the LG Optimus 4X HD, LG Optimus Vu, LG Optimus 3D Max, and three L-Style phones just before MWC. Why? What the hell is wrong with you guys?

Similarly, this year, we know exactly what to expect from LG.

The teasing started around 10 days ago, with a post on LG’s Facebook page. A piccie promised: “NEW SERIES WILL BE UNVEILED”, with the accompanying blurb: “See what surprise LG has in store for you this time, with an unexpected distinction.”

Amusingly, the Facebook post was immediately met with a barrage of complaints from disgruntled customers demanding updates. Well, you had it coming, LG.

Immediately, we suggested (uhm, to each other, via email) that LG would probably unveil a bunch of new L-Series phones, while not-so-secretly hoping that it’d be something infinitely more exciting.

MWC 2013 preview: LGAlas, LG unveiled – you guessed it – a bunch of new L-Series phones, cunningly going under the name L-Series II. I would’ve paid good money to be a fly on the wall when they came up with that.

Predictably, the specs are a wee bit better. However, slightly cynical tongue-in-cheek moaning aside, it’s worth nothing that LG punted a rather impressive 10 million units of the original L-Series. A “modest milestone” perhaps, but a milestone nonetheless.

Somewhere in the middle of the aforementioned teasing and pre-announcing, LG fired out a Save The Date for MWC 2013, promising four new devices. Yeah man, I know what you’re thinking; there are only three devices in the L-Series II, and four minus three equals one. What be the one?

Rounding off LG’s MWC 2013 line-up (are you really only showing off four newish phones?) is the LG Optimus G Pro.

MWC 2013 preview: LGAnother terribly kept secret, the LG Optimus G Pro is essentially a 5.5in version of the existing 5in model – the one what was released in Japan. The bigger guy was given a formal introduction earlier this week.

LG Optimus G Pro Specs include a 5.5in 1080p display, 3,140mAh battery, 1.7GHz Snapdragon S4 Pro processor, 2GB of RAM, 13MP rear camera, 32GB internal storage, and Jelly Bean (Android 4.1).

Interesting to note that the new LG Optimus G Pro looks very much like the Samsung Galaxy Note II. Only six months or so till Samsung unveils the Samsung Galaxy Note 3. That's the circle of life, baby.

And so ends our preview of LG’s MWC 2013 line-up. It looks like that’ll be all she wrote, though there’s always the chance it might show off a wee Windows Phone 8-flavoured surprise. Let’s just hope it’s more inspiring than the LG Jil Sander. Incidentally, what the hell is a Jil Sander? Answers on a postcard…

Read more about: LG Optimus 4X HDLG Optimus VuAndroidLG Optimus L3

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