Being a “quad” player is where it’s at these days, with everyone and his dog aiming to satisfy all four of your basic human needs with TV services, landline phone, mobile phone and home broadband.
Vodafone revealed last year that it had its eye on TV, and now – from Mobile World Congress (MWC) 2015 – the network says it’ll be ready at some point in the second half of 2015.
That’s the story over on The Wall Street Journal, which relays an incredibly terse speech bubble from the mouth of Vodafone CEO Vittorio Colao, who purrs: “We are working to create a good bouquet of content.”
It’s not yet clear what Vodafone will offer, specifically, but we imagine the TV offering will be exclusive – at least at first – to customers who use some or all of its other three services.
EE rolled out EE TV toward the end of last year, and recently started a marketing push with Kevin Bacon at the helm.
In turn, BT will become a quad player when it acquires EE, while Sky has struck a deal with O2 to start offering mobile services in the UK from Spring.
The other UK quad players are of course Virgin Media, encompassing Virgin Mobile (an EE MVNO), and TalkTalk, which is seemingly still in the process of switching from Vodafone to O2. It’s all very incestuous.