News Corp calls it quits on The Daily

News Corp calls it quits on The DailyIf you follow News Corp goings on (I’m looking at Jan, our resident conspiracy theorist), you might recall something call The Daily, essentially a newspaper developed specifically for the iPad.

Once heralded as the saviour of journalism and publishing, Rupert Murdoch and Co have in fact decided to call it quits, announcing that The Daily will be laid to rest on December 15.

The Daily launched in February 2011, and got off to a decidedly mixed start, fairly quickly netting a million downloads, but losing $10 million in its first quarter.

Having kept a mostly low profile this year, The Daily is set to wave goodbye, with Rup-dawg pouring his heart out via press release:

“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.

“Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”

RIP, old (/young) chap.

via: AllThingsD

Read more about: Apple iPad 4Apple iPad miniiOSApple iPadApple iPad 2Apple iPad 3

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4 comments

Pondlife  Dec. 3, 2012 at 16:23

Nothing to do with Murdoch would ever be a saviour for journalism..

babylon  Dec. 3, 2012 at 17:18

Maybe if company's stopped looking at the iPad as if it's the only Tab in existence, They could find a "large enough audience".

Pondlife  Dec. 3, 2012 at 17:27

In fairness it is by far the biggest selling. I think having a compelling product that isn't replicated better online anyway would be more helpful in reaching that audience..

JanSt / MOD  Dec. 3, 2012 at 19:45

Maybe if company's stopped looking at the iPad as if it's the only Tab in existence, They could find a "large enough audience".

Ahem... the 4th gen iPad sold 3 million times in the first three days. There is hardly another tab that sold more in its entire existence. Oh, wait, the 1st ipad...
The other issue is that Android user don't spend money on or in apps when they can avoid it. That is a fact, and a reason why some devs prefer iOS.

But who cares? News Corp shouldn't exist.

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