If you follow News Corp goings on (I’m looking at Jan, our resident conspiracy theorist), you might recall something call The Daily, essentially a newspaper developed specifically for the iPad.
Once heralded as the saviour of journalism and publishing, Rupert Murdoch and Co have in fact decided to call it quits, announcing that The Daily will be laid to rest on December 15.
Having kept a mostly low profile this year, The Daily is set to wave goodbye, with Rup-dawg pouring his heart out via press release:
“From its launch, The Daily was a bold experiment in digital publishing and an amazing vehicle for innovation. Unfortunately, our experience was that we could not find a large enough audience quickly enough to convince us the business model was sustainable in the long-term.
“Therefore we will take the very best of what we have learned at The Daily and apply it to all our properties. I want to thank all of the journalists, digital and business professionals for the hard work they put into The Daily.”
RIP, old (/young) chap.