Nexus 4 mania takes hold as Google Play sells out in under an hour

Nexus 4 mania takes hold as Google Play sells out in under an hourGoogle's Nexus 4 smartphone took around half an hour to sell out completely after going on sale in the UK via Google Play this morning.

The Google-subsidised handset, which was priced at £239 for the 8GB version and £279 for the 16GB model, officially went on sale at 8am, but was listed as “Coming Soon” again in well under an hour.

That means if you want a PAYG Nexus 4 right now, you'll have to go via exclusive carrier O2 and pay the full unsubsidised £399. We suspect you'll be willing to wait.

The Android 4.2 Jelly Bean-running Nexus 4 goes on sale for the first time today alongside the Nexus 10 tablet and the 3G-enabled version of the Nexus 7.

And it seems the Google Play store has been struggling to cope with the burden. A Slashgear report claims users had been notifying it of numerous errors and instabilities popping up all over the place as the Play servers struggled to cope with the sheer numbers of Nexus shoppers.

“Would-be shoppers have complained that the store was not only sluggish or unresponsive, but that frequent shopping basket errors meant that, by the time they got to the checkout stage, the device they were attempting to buy had been removed,” the report claims.

“By the time many managed to get the store to respond properly, Google’s initial supplies of the Nexus 4 were apparently exhausted.”

What about your own experiences with Google Play this morning? Have you been trying to buy a Nexus 4? Any luck? It seems the lack of stock issue only applies to the heavily subsidised LG-made handset, as the Nexus 10 and 3G Nexus 7 are both still listed as “In stock”, but if you've experienced any other difficulties, please let us know.

Via TechRadar

Read more about: AndroidGoogle Nexus 10Google Nexus 4

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12 comments

Pondlife  Nov. 13, 2012 at 13:30

N10 wasn't available earlier on either.
Would have expected Google to be able to have system in place capable of coping, will the US launch be worse then as possibly far higher numbers trying to buy, and likely more stock there. Though I guess less are used to buying direct so could be not so busy.
Wonder if they are playing the usual sell out game or have actually been caught out by the response. After all the Galaxy Nexus had sales levels in the US that Samsung painted as negligible in that trial.

matt101101 / MOD  Nov. 13, 2012 at 15:23

I didn't get one :(. I didn't have time to sit around and wait for the launch moment and buying a new phone whilst driving down the M1 is probably illegal somehow.

tbk40  Nov. 13, 2012 at 15:52

all the above reported errors are true. Was trying from 8am to get a nexus 4...made it to the payment page at which point the site hung and never did complete the purchase. Prior to that I experienced in stock/out of stock messages, cart errors, dumping of the shopping cart and more.
You'd think Google would be able to create a system capable of handling a volume of use! And if they are trying to "do an Apple" in limiting stock to drive up demand then don't - it just makes you look like inconsiderate tossers....aka Apple.

JanSt / MOD  Nov. 13, 2012 at 20:18

all the above reported errors are true. Was trying from 8am to get a nexus 4...made it to the payment page at which point the site hung and never did complete the purchase. Prior to that I experienced in stock/out of stock messages, cart errors, dumping of the shopping cart and more.
You'd think Google would be able to create a system capable of handling a volume of use! And if they are trying to "do an Apple" in limiting stock to drive up demand then don't - it just makes you look like inconsiderate tossers....aka Apple.


Well, there is a difference: Apple's devices aren't budget phones. The N4 - through Google Play - is extremely cheap. And we do not know how many units they actually had.

A problem I see is this: a lot of people are gonna hold off buying any Android alternatives, while the N4 is mysteriously unavailable. Without clarification from Google, and rapid supply, that could potentially harm Android sales. But who knows what they are getting up to? The name stays in the news... "there is NO bad PR", may not always be true, but hey ;)

Odd, how f*cked up recent launches have been. WP8 marred by delays, lack of info re where and when and what; weird price differences etc etc

Pondlife  Nov. 13, 2012 at 21:27

Well google don't have much experience of selling devices so to a degree it's understandable but would have made sense to allow pre-orders and to still be taking them for that matter. Would have alleviated the frustration felt by many.
I note the US launch followed the pattern of the rest though. Pity we are unlikely to find out sales figures..


I read earlier about several people whose orders had seemed to fail but had gone through so they'd continued trying and had to cancel multiple orders. Without them in the chain it would have made things easier, not that it's their fault.

Well Nokia always delay their launches, but guess it's less common for htc and samsung.

JanSt / MOD  Nov. 13, 2012 at 22:20

Belgium and Holland canceled the N4 altogether...

Pondlife  Nov. 13, 2012 at 22:27

Blimey, weird.

JanSt / MOD  Nov. 14, 2012 at 07:20

Same story in Germany - 5 minutes: poof, gone.

Also ( hey, matty) - this German review reckons battery will not get you through a day http://www.focus.de/digital/handy/handyvergleich/tid-28071/handy-test-google-nexus-4-google-phone-im-glitzer-look-ausstattung-viel-fuers-geld_aid_858330.html

Also, wasn't there an announcement about the ridiculous non-PlayStore pricing of 600 bucks?
The German media reckon it's only gonna be €50 extra from 3rd party vendors - once available...
very confusing.

Pondlife  Nov. 14, 2012 at 10:09

It's £400 at o2 so rather more than the €50 extra atm

matt101101 / MOD  Nov. 14, 2012 at 10:10

That's well beyond my German skills, I'll read it with Chrome translating it when I'm at an actual computer.

Pondlife  Nov. 14, 2012 at 10:28

Says about 6hrs screen on time using auto brightness though they reckon that's too dark (assuming it translated well enough) seems pretty good?
Thought they should have known they weren't on the final software all the other reviews I've read did, though they did seem to find more issues than them, hope they reported them.

Pondlife  Nov. 14, 2012 at 10:35

Favourite mistranslation that word filter will likely ruin
some of the preinstalled widgets such as clock bitching again, be repeated for several seconds, or permanently displayed only partially

Anyway battery part
Appetite for energy
Speaking of battery: The is the Achilles heel of the Nexus 4 represents one operates the device with maximum screen brightness is, after four hours of continuous operation, the red area in sight. With activated auto light come about two hours to add more, but this setting is already badly dark. In practice, therefore, most probably opt for a manual control at around 50 percent. Then reaches a charge the 2100 mAh cell-making power for continuous surfing around five hours. A busy day on the Nexus 4 is not because there come still add phone, and possibly a little GPS Bluetooth.

This situation is reminiscent of, among other things, the Galaxy S III: With the automatic focusing screen is too dark, with a pleasant, bright display, you can see the battery gauge on shrinking. Ultimately, probably every user of a smartphone with a large touchscreen knows this problem, since the Nexus 4 sets no fundamentally new standards. Must economize with the power all, because it comes down to a few milliwatts more or less, not more. Too bad that Android 4.2 was not provided with other options that would regulate the appetite for energy, such as a limitation of processing power as they lead other manufacturers part in the program.

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