For the average consumer, the Asus Nexus 7 is a pretty enticing prospect. You’ve got a quad-core processor, Nexus branding, the spanking new Android 4.1 (Jelly Bean), and all for under two hundred quid.
But you know who’s not impressed? Topeka Capital Markets analyst Brian White. He reckons it’s “just another Android tablet”. Whachoo talkin’ about, Bri?
The revelation comes in a note to investors, penned after the Nexus 7 unveiling at this year’s Google I/O.
The note continues: “Google announced Nexus 7, a new 7-inch tablet that will be powered by NVIDIA’s Tegra 3 quad-Core CPU that will be based on the new Android 4.1 (Jelly Bean). The product ships in mid-July and the price is $199.”
Sounds good so far. But here comes the A-word.
“By comparison, Apple’s 9.7 inch iPad starts at a price of $499 and the iPad 2 starts at a price of just $399. At the same time, we believe an ‘iPad Mini‘ could be released this September at a price point of $250-$300, providing a more cost competitive product for Apple and opening up a new market segment.”
Yeah, but that’s all conjecture for the moment, Bri. We still reckon the Nexus 7 will shift a fair few units in the meantime.