The Android market may be packed with more than a quarter of a million apps these days, but nearly half of all the time spent using apps is devoted to just 10 of them.
A new Nielsen study reveals that the 10 most popular Android apps account for a full 43% of our mobile affections, while the top 50 apps dominate 61% of our time.
The Nielsen study the app usage habits of thousands of Android users – with their permission of course – and found that the average person spends 56 minutes a day using apps or the mobile web. Two thirds of that is devoted to apps, with the remaining third spent directly on the web.
But even though the huge volume of available apps suggests a wide array of choice, it seems the vast majority of users devote most of their time to just a fraction of them, and simply aren't interested in the rest.
“With 250,000+ Android apps available at the time of this writing, that means the remaining 249,950+ apps have to compete for the remaining 39 percent of the pie,” Nielsen concluded.
While the survey only covered Android, we'd imagine a survey of iOS habits would reveal similar results.