And from the looks of things Nokia is going for the “go large or go home” approach, as the latest info suggests previous rumours of this oversized Windows Phone 8 beast coming with a huge 6in full HD display are right on the money.
This week has seen a press render of the Lumia 1520 hit the web, and now an insider has kindly supplied The Verge with an extensive image gallery of Nokia's plus-size handset, including a couple of shots of it dwarfing Sony's Xperia Z1 and its 5in screen. This is one seriously large handset.
There's a fair bit of fancy tech on the inside, too. The Lumia 1520 is expected to ship with a quad-core Snapdragon 800 processor, 2GB of RAM and a 32GB allowance of internal storage.
That large screen means there's room on the homescreen for an extra column of Live Tiles. On the software side, Windows Phone 8 GDR3 will be on board, which will finally allow Windows Phone handsets to offer 1080p displays and quad-core processors.
And of course it wouldn't be a Nokia without some fancy camera goodness, and the Lumia 1520 isn't likely to disappoint, with reports claiming it'll oversample 16MP images down to 5MP in a scaled down version of the first-phase PureView tech seen on board the Nokia 808 PureView last year.
One detail that remains to be confirmed is whether the Lumia 1520 will offer stylus support. You'd imagine some details to that effect would have leaked out if that was the case, so for now we'll say it's a long shot.
And what about the name? It doesn't seem to follow the standard Lumia naming system, which at present sees the Lumia 1020 at the top the pile, ahead of the Lumia 9xx, Lumia 8xx and so on downwards.
Where exactly does a handset going by the name Lumia 1520 fit into that heirarchy. It doesn't really.