If you were Nokia and you wanted to produce an official video clip that truly demonstrated just how great the new 808 PureView's camera really is, how would you go about it?
Easy, you'd use the 41-megapixel camera itself to do the shooting.
The Nokia 808 PureView was introduced at Mobile World Congress a couple of months ago, and while not everyone was too impressed by the modest spec and Belle OS, few could disagree that we were looking at the best cameraphone ever made.
We're still waiting for news on exactly when the 808 PureView will officially go on sale (though early May seems to be the consensus), but in the meantime Nokia has shot a preview video using the handset itself and posted it to YouTube to remind us of just what we have to look forward to.
And yes, while you can be sure that Nokia has done a bit of touching up while editing, there's no denying the quality of the original footage.
Will that be enough to convince sceptics who say no camera is good enough to justify a £500+ price tag on an otherwise average device? No, probably not. But you can't fault Nokia for giving it a go all the same.