Nokia has single-handedly changed the definition of “cameraphone” forever in announcing the 808 PureView with its oversized 41-megapixel image sensor at Mobile World Congress in Barcelona.
But groundbreaking tech doesn't generally come cheap, and we've been silently wincing at the thought of just how much Nokia will charge snap-happy mobile lovers to get their hands on its latest imaging superstar. The answer? £465.
That's according to Unlocked Mobiles, which has slapped up a pre-order page for the Symbian device in double-quick time, keen to catch the first wave of SIM-free early adopters.
Whether that's a final price remains to be seen, but it does fall largely into line with Nokia's official comments when launching the 808 PureView at MWC, which set the price at €450 (£380-odd) but before any local taxes and subsidies had been factored in.
Slightly more welcome news is that – again, according to Unlocked Mobiles – the first 808 PureView stocks are set to arrive around 23 April, slightly ahead of the May timeframe we'd been led to believe.
Is £465 too much? Depends how you look at it. Based purely on the camera, the price is pretty much what we expected, and it's one that the true mobile photography enthusiast will gladly pay, as there's simply nothing that even comes close to its photographic pedigree.
Looking at everything else, however, and £465 seems ludicrously high for what (again, aside from the camera) is ultimately little more than a mid-range smartphone.
When it comes to the 808 PureView, the bottom line is this: either buy it for its camera, or don't buy it at all.