Nokia ushered in a brave new era today with the announcement at Nokia World of its first Windows Phone handsets, finally turning the page after what has been a dismal year for the once-mighty Finnish giant.
Given the number of leaks we've had over the past few days, seeing the Lumia 800 and Lumia 710 revealed wasn't much of a surprise, but the good news is that the Lumia 800 is available to pre-order right now directly from Nokia, and will officially go on sale on November 16.
Nokia boss Stephen Elop did the honours of officially announcing the Lumia 800 and the Lumia 710, hailing them as “the first real Windows Phones”, which rival Windows Phone handset makers like Samsung and HTC must have loved hearing.
The Lumia 800 is the hero device – the Sea Ray we've been hearing about for months now. It takes its design cues from the MeeGo-powered Nokia N9, complete with ClearBlack display and that floating interface effect that makes the N9 so good to look at.
It's also built using a single piece of polycarbonate, which Elop claimed delivers outstanding antenna performance.
The screen is a 3.7in 480 x 800 AMOLED panel, while processor-wise you're looking at a 1.4GHz single-core Snapdragon chip, with 512MB of RAM and 16GB storage.
Nokia has lived up to its usual high standards when it comes to the 8-megapixel camera, complete with f/2.2 aperture Carl Zeiss lens and optimised flash for better low-light photography.
As for the Lumia 710, it puts the emphasis on affordability, but still gives you a 3.7in ClearBlack display and 1.4GHz Snapdragon chip and interchangeable back covers that come in all the same colours as Windows Phone itself.
And of course, with Windows Phone Mango on board, you get the likes of Microsoft Office applications including Word, Excel and PowerPoint, Internet Explorer 9 and 25GB of free SkyDrive cloud-based storage.
As for Nokia's status as preferred Windows Phone partner, that comes courtesy of three added-value services. The free Nokia Drive service makes them the only Windows Phone devices to offer voice-guided turn-by-turn navigation, with maps able to be downloaded ahead of time to avoid costly data charges.
Next up is Nokia Music, a tool for discovering, acquiring and experiencing your music. The headline feature is Mix Radio, which offers you 100s of pre-set-up mixes based on various music styles and genres. These mixes can be downloaded for offline listening, or pinned directly to the homescreen.
Last up is the exclusive ESPN Sports Hub, which puts stats, scores, news and video for a wide spectrum of sports at your fingertips. Again, specific elements such as your favourite league or team can be pinned directly to the homescreen.
So, what about prices and availability? Well the good news is that the Lumia 800 is up for pre-order as we speak in six initial launch countries including the UK, and is expected to cost around €420 before taxes and subsidies when it touches down on November 16.
As for the Lumia 710, that will launch first over in Asia, but will land together with a “portfolio” of further devices in the UK early next year. It's been slapped with a €270 price tag.