With all the hoopla surrounding the whole Windows Phone thing, we'd kind of forgotten that Nokia also unveiled the Asha feature phone range at Nokia World in October last year.
Well, the range has just swelled by three new models – the Asha 305, Asha 306 and Asha 311 – which ditch the physical keys completely to bring a full touch interface to Series 40 for the first time.
Nokia's smartphone division is all about Windows Phone these days, but it hasn't handed over the keys to its in-house Series 40 feature phone platform – far from it, in fact.
The Asha range was announced at the same Nokia World keynote that saw the debut Lumia 710 and Lumia 800 Windows Phones unveiled back in October, and while that initial wave of handsets was based around full QWERTY keyboards, now Asha has gone buttonless with three new arrivals.
Well, it's effectively only two, as the only difference between the 305 and 306 is that the former is dual-SIM and the latter Wi-Fi-enabled.
Both come with a 3in, 240 x 400-pixel resistive touch panel (yes, resistive) and run the new Asha Touch UI on top of Series 40. A no-frills 2-megapixel camera can also capture basic video, while on-board storage is limited to 64MB, so a memory card is a must.
The more upmarket Asha 311, meanwhile, sees Nokia continue to keep faith with the single-core 1GHz processor that's been inside most of its non-WinPho handsets in the past year, while its 3in screen is mercifully a capacitive panel this time.
3.5G networking speeds are supported, and you're bumped up to a 3.2-megapixel camera.
All three feature the latest Nokia Browser 2.0 web-surfing software, and come pre-loaded with 40 free EA Games. On top of that, the Asha 311 will also go on sale with 15 Angry Birds levels pre-loaded.
As for availability, Nokia says the Asha 305 will land before the end of Q2 – so this month, then – with the other two pencilled in for a Q3 roll-out. All three are quite clearly aimed at developing markets, so we're not sure about the chances of them landing on UK shores. But if they do, expect the Asha 305 to cost around £50 plus local taxes and subsidies, the Asha 306 to go for £55 and the Asha 311 for £75.