Nokia has taken a few hits over the past couple of years, but you only have to look at how things are going over at RIM to see that it could also be a whole lot worse.
And yet, even if the inter-continental love affair with Microsoft and Windows Phone does eventually sour, Nokia's new chairman Risto Siilasmaa says the company does have a contingency plan in place.
Siilasmaa has taken over the reins in the Nokia boardroom from Jorma Ollila, who announced his intention to step down a year ago – the last of the so-called old guard to depart at the end of nearly two years of drastic, and often painful, restructuring.
Unsurprisingly, the man who has replaced him is fully supportive of the work being done by CEO Stephen Elop in calling time on the company's involvement with Symbian and MeeGo and putting its weight behind Windows Phone instead in an attempt to create a meaningful “third ecosystem” to take on Android and iOS.
Appearing on a Finnish talk show in his first public appearance recently, Siilasmaa argued that Elop had been dealt a bad hand and deserved praise for his “good and transparent” management style.
It's testament to just how hard-fought the mobile market has become that despite considerable R&D resources, a huge marketing spend and the combined efforts of two of the biggest technology companies on the planet, Nokia's debut Windows Phone devices have had to fight tooth and nail to make even a slight impression.
And with any further progress likely to be equally as slow, in the short term Nokia's focus will be on streamlining its own operations through more of the kind of cuts to its R&D spending, staff numbers and physical premises that we've seen a fair bit of already recently. It's making these “tough cuts”, says Siilasmaa, that will make Nokia competitive again.
Siilasmaa also insisted that Nokia did have a Plan B, though unsurprisingly wasn't prepared to go into details. If we're talking purely on an OS partner level, then the only choice is a switch to Android (which many feel Nokia should have done in the first place).
Yet jumping on board just as both Android itself and the smartphone market in general seem to be gently levelling off doesn't seem as clever an idea as it did 18 months ago.
Of course, Plan B could be related to selling or breaking up the company altogether. Nokia has a huge patent library – gold dust in today's lawsuit-happy climate – and after a couple of lean years the company isn't worth anything like what it was at its peak.
In fact, many argue that this is actually Plan A, and former Microsoft exec Stephen Elop is simply there to soften Nokia up for a takeover by his old employers.