Nokia close to punting Vertu

Nokia close to punting VertuQuestion: what’s better than a plain old smartphone? Answer: a smartphone that’s pointlessly encrusted in dozens of sickeningly expensive jewels. Obviously.

That’s exactly what Vertu specialises in, and now we’re hearing that Nokia is close to selling its ostentatious UK-based subsidiary.

We first heard that Nokia was looking to punt Vertu back in December, and the rumour mill – this time fuelled by the Financial Times – reckons a sale might very well be imminent.

Private equity group, Permira, is said to be interested, and a figure of €200 million has been quoted. That’s around £160 million to you and me.

Good deal? Well, last year we heard that Vertu’s annual revenue was estimated at around £170-255 million.

The most outrageous Vertu phone was the Signature Cobra, with a jewel-encrusted snake around the keyboard, two diamonds, emeralds for eyes, and – heck, why not? – 439 rubies.

Only eight Vertu Signature Cobras were ever made, and it was valued at £210,000. Humans. Hell of a species.

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JanSt / MOD  Apr. 30, 2012 at 16:17

Ah... some of the older ones (price aside) looked okay. I may just buy Vertu; the world needs a leather/diamond enclosed Lumia 710

Treab  Apr. 30, 2012 at 16:37

How could you jan. the 600 is crying out for a snake...


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