Nokia commits to ethics review after faking Lumia 920 camera footage

Nokia commits to ethics review after faking Lumia 920 camera footage

Sometimes it's the little things that trip you up. Take Nokia's new Lumia 920: pretty good phone, loads of interesting new features, and an excellent camera all told.

Yet for a lot of people, what they remember most clearly from Lumia launch week is the fact that the Lumia 920 gets to use the name PureView despite not having a zillion pixels on board, and that the video footage of its OIS magic in action wasn't actually shot on a Lumia 920 at all.

But it gets worse. No sooner had Nokia muttered a sheepish “sorry” for “simulating”, rather than actually showing, the 920's video capabilities, than it emerged that other promo material for the phone – including several still images – had also been “simulated”. Cue another apology.

Why the big deal? Well, because the footage and images in question are being expressly showcased as proof of how good the Lumia 920's camera is, and that even if Nokia was forced into using simulated evidence for whatever reason, it should have clearly disclosed this instead of hoping nobody would notice.

To compensate, Nokia now says an “ethics officer” will conduct a review and submit an independent report on exactly how the whole sorry tale came about. Should make riveting reading.

No matter how you feel about it, just like the argument over using the PureView label for the Lumia 920's camera in the first place, the point is it's an unnecessary distraction from what was otherwise a solid (if unspectacular) statement of intent from Nokia.

But throw in the basic fail of not having pricing or release dates sorted before announcing the new Lumia duo, and Nokia is left counting the cost of getting just a few small details wrong at a time when it needs everything to be going right.

Via Bloomberg

Read more about: Nokia Lumia 920

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8 comments

JanSt / MOD  Sep. 11, 2012 at 19:06

Get over it, already.
Almost* EVERY add lies.
While 2 men currently push million dollar porkies to become the new prez of the US of A,
the world thinks a phone ad needs an official inquest?
Remember all the wrist-slapping Apple enjoyed for, amongst others, the lightspeed browser?
Or carefully planted prelaunch rumours, lack of promised updates (implied or explicite)...
As Gregory House said 1,528 times (TM) - "everybody lies"!

Pondlife  Sep. 11, 2012 at 19:41

Doubt the world thinks it needs an inquest, apparently Nokia does. Tbh I doubt the world has or will notice the Nokia wp8 phones. Actually in some odd way it could be rather good advertising.
I am available to do that inquest btw Nokia. :)

blizzard7  Sep. 11, 2012 at 19:51

No different to Virgin showing TiVo working lightning quick or Apple showing FaceTime booting up in a second. Couldn't care less really.

JanSt / MOD  Sep. 11, 2012 at 19:53

True. As always I was exaggerating.
Also: I firmly believe the Lumia 920 will sell pretty well. No, I do...

JanSt / MOD  Sep. 11, 2012 at 19:54

My previous post was in reply to pondlife.
But I agree with blizzard, too.

JanSt / MOD  Sep. 11, 2012 at 19:54

doublepost bug... grrrr...
Anyway: has any phone maker EVER shown fingerprints on a touchscreen?

Pondlife  Sep. 11, 2012 at 20:11

True. As always I was exaggerating.
Also: I firmly believe the Lumia 920 will sell pretty well. No, I do...


Well I believe it could sell better than their previous ones, not convinced it will be best selling wp8 selling phone even tbh. Too many Nokia fans won't buy windows phones for starters...

Pondlife  Sep. 11, 2012 at 20:18

No different to Virgin showing TiVo working lightning quick or Apple showing FaceTime booting up in a second. Couldn't care less really.

Apple say sequences shortened in their ads though, and tbh however fast that starts isn't as significant as the picture issue on a something sold to large extent on the camera.
No clue about Virgins ads I don't pay them any heed.

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