We’ve said it before and I’ll say it again: Slagging off the competition gets you nowhere. The iPhone isn’t the top-selling individual smartphone because Apple disses everyone else, and the Samsung Galaxy Note doesn't owe its success to laughing at tiny phones.
Sadly, Nokia continues to go down the comparison route, suggesting that the Lumia 1020 has the best smartphone camera while all other phones – and indeed tablets – are comparatively rubbish.
This follows an ad for the Nokia Lumia 925, mockingly produced in the same tone as those for the iPhone, and the earlier implication that iPhone users are zombies. Yeah, that’s how to get me on board with Windows Phone; I've been so stupid!
What we have here is a grade school play, and as the parents struggle to take decent shots (can you see where this is going?), the whole thing descends into a brawl at the front of the stage.
“Why aren’t we getting closer?” asks hot mom, still happily seated at the back with impossibly handsome dad.
“With the Nokia Lumia 1020, we got the best seats in the house,” he explains, apparently struggling to sound enthusiastic.
Moaning aside, it’s actually not that bad. Heck, I possibly even secretly kinda like it (hypocrite!). Check it out here on YouTube and let us know what you think, amigos.