Nokia continues to poke fun at the competition with Lumia 1020 ad

Nokia continues to poke fun at the competition with Lumia 1020 adWe’ve said it before and I’ll say it again: Slagging off the competition gets you nowhere. The iPhone isn’t the top-selling individual smartphone because Apple disses everyone else, and the Samsung Galaxy Note doesn't owe its success to laughing at tiny phones.

Sadly, Nokia continues to go down the comparison route, suggesting that the Lumia 1020 has the best smartphone camera while all other phones – and indeed tablets – are comparatively rubbish.

This follows an ad for the Nokia Lumia 925, mockingly produced in the same tone as those for the iPhone, and the earlier implication that iPhone users are zombies. Yeah, that’s how to get me on board with Windows Phone; I've been so stupid!

What we have here is a grade school play, and as the parents struggle to take decent shots (can you see where this is going?), the whole thing descends into a brawl at the front of the stage.

“Why aren’t we getting closer?” asks hot mom, still happily seated at the back with impossibly handsome dad.

“With the Nokia Lumia 1020, we got the best seats in the house,” he explains, apparently struggling to sound enthusiastic.

Moaning aside, it’s actually not that bad. Heck, I possibly even secretly kinda like it (hypocrite!). Check it out here on YouTube and let us know what you think, amigos.

Read more about: Nokia Lumia 1020Windows Phone

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14 comments

Gaylord  Aug. 23, 2013 at 19:17

I seem to remember a Samsung Galaxy advert doing a similar thing about iphone users

CSM789900  Aug. 23, 2013 at 19:30

Samsung has been comparing its galaxy phones to iPhones for years ("slagging off the competition"). So how exactly did you reach the conclusion that it "gets you nowhere"?

JanSt / MOD  Aug. 23, 2013 at 20:11

@CSM789900 you seem to imply that Samsung's anti-iPhone campaign/s were successful?! The numbers are fairly clear: Samsung's Android success is eating its way through the Android competition. Recently published figures suggest Samsung grabs over 90% of ALL Android hardware profits! Meanwhile, Apple's sales are unaffected by Samsung's releases.
IN fact, in the USA this week a study suggests that 20% of recent iPhone 5 buyers come from an Android phone. While the other way around, only 5% or so of Android shoppers came from and iPhone.
iPhone sales fluctuate for seasonal reasons and whenever a new iPhone approaches etc etc No pattern reflects any impact from a Galaxy launch or any other Android device launch.

Samsung's campaigns are witty - especially for people who already LIKE Android. Samsung are the cool Android kid bullying the alien. All Android kids join the Sammy Gang. Eventually it may well harm the overall experience. Once people only care about Samsung, innovation from other can't get traction. It gets no attention because, hey, lets wait what Sammy will come up with.

JanSt / MOD  Aug. 23, 2013 at 20:30

PS: granted, the jumping-ship figures are not 100% valid. There are hundreds of Android devices. Many are entry-level and low specced beginners phones. Many are probably bought because iPhones and Android flagships are too dear. Then people want more and go for the iPhone or a Galaxy S model. And since more people use Android, more will/can switch brand/OS...
Nonetheless, those figures do not exactly spell doom for Apple because of Sammy's smear campaign - which, as Martin pointed out, targets the customers, NOT Apple. Bad choice.

tapi  Aug. 23, 2013 at 21:52

Apple not dissing anyone? "I'm a mac" anyone? (granted not repeated for "I'm an iPhone")

PS - Hot Mum!

fozey  Aug. 23, 2013 at 22:20

Who cares about phone camera?
If you want to take good photo's then use a real camera.

JanSt / MOD  Aug. 23, 2013 at 22:50

Apple not dissing anyone? "I'm a mac" anyone? (granted not repeated for "I'm an iPhone")

PS - Hot Mum!
I often read and hear about that, and I find it irrelevant in the context of smartphones where you have various OSs etc etc... Microsoft dominated and quasi-monopolised the desktop OS sector for way too long. They have done a lot of things that are not good. (Yes, yes...they have contributed a lot. Respect etc etc... )
Microsoft's dominance is responsible for people not knowing about browser alternatives, alternatives to Office etc etc... I'm bored just typing this. They deserved opposition BY any F%&*ing means. And I am by no means an Apple fan. I'm no "fan" of anything. All those companies want our money. Nothing more. Apple have their shtick, Google have theirs.
I pity folks who feel brand loyalty.

JanSt / MOD  Aug. 23, 2013 at 22:55

Who cares about phone camera?
If you want to take good photo's then use a real camera.


That is your point of view. If you are a photography perfectionist, it is a smart POV. But please,
nobody who likes a decent camera in their pocket gives a hoot. Who cares about musicplayers in their phones? Who cares about browsers in their phone? Who cares about DIVX support when there are 60-inch TVs etc etc People said the same about mobile phones in the '90s!
You don't like Nokia? Microsoft? The colours? WP? Okay. You don't wanna pay up to sport the Carl-Zeiss logo? Fair enough. Some people do.

Of course: the tragic thing is that Nokia have no choice.
WP is so darn restricted that only a good camera can set you apart. Otherwise? A £120 HTC 8S or Lumia 520 is just as good.

CSM7899002  Aug. 23, 2013 at 23:23

@JanSt. Yes, that's what I'm implying, and the explosive growth of Galaxy sales seems to back me up on this.

I don't know why you think those percentages are relevant. Why does it matter from which platform people have been jumping onto the galaxy bandwagon? A marketing campaign is successful if many consumers buy your product. Samsung ran a campaign in which they compared Galaxy to iPhone... and then sold an incredible amount of galaxy.

I can't prove that the campaign caused those high sales numbers, but I don't have to. All I said is that "Slagging off the competition gets you nowhere" is a weird thing to say, as the opposite has been demonstrated adequately by Samsung in recent history.

JanSt / MOD  Aug. 24, 2013 at 08:54

@JanSt. Yes, that's what I'm implying, and the explosive growth of Galaxy sales seems to back me up on this.

I don't know why you think those percentages are relevant. Why does it matter from which platform people have been jumping onto the galaxy bandwagon? A marketing campaign is successful if many consumers buy your product. Samsung ran a campaign in which they compared Galaxy to iPhone... and then sold an incredible amount of galaxy.

I can't prove that the campaign caused those high sales numbers, but I don't have to. All I said is that "Slagging off the competition gets you nowhere" is a weird thing to say, as the opposite has been demonstrated adequately by Samsung in recent history.


I obviously didn't disagree with you. But: some people seemed to believe slagging off iPhone users would somehow harm Apple. It didn't/doesn't. It harms Samsung's Android handset alliance partners. That was my point. I guess I misread yours ;) Sorryoopsetc....

apcody  Aug. 24, 2013 at 16:09

Samsung has been comparing its galaxy phones to iPhones for years ("slagging off the competition"). So how exactly did you reach the conclusion that it "gets you nowhere"?

It was actually quite successful in the states and any reference to a survey about those changing OS's is based upon a tiny number from a pro apple company and has been widely rebuffed. Apple market share has been continually falling at the expense of android and samsung and such commercials just highlight that similar but usually better features can be had outside of the usual preconceptions. These preconceptions usually did apply to apple although even this is changing pretty quick now.

So these commercials as long as they are done tongue in cheek can be very successful.

JanSt / MOD  Aug. 24, 2013 at 16:31

Yes, yes, yes... the problem with that is: how relevant is marketshare? Apple sell the phones they make. Most Android's don't sell that well. 90% of in-use Android phones are budget models, NOT flagships. Obviously, Apple cannot get any business from people who want a £60 smartphone (or £300 laptop). Also: everyone can grasp that There are over 2000 Android phones and tablets and cameras and musicplayers etc... versus a dozen or so iOS devices. I fail to see the relevance of marketshare figures.

Would you rather own Apple or HTC?

Do Ubuntu fans care that they are part of a 2% minority? Do Porsche drivers get bent out of shape because there are more Prius drivers?

I don't get it. Honestly.
And again: not a fan. IF Apple disappeared in 5 minutes I wouldn't give a single hoot.

JanSt / MOD  Aug. 24, 2013 at 16:35

oh, PS: and obviously the increase in Android market share has to do with the fact that the Ashas and a couple of Samsung's aside there aren't any more feature-/dumbphones to be had. There isn't a feature phone with a semi-decent camera... etc etc.

apcody  Aug. 24, 2013 at 18:00

You might fail to see the relevance the rest of the world thinks slightly differently as do apple it would appear as they will be going for just this market share with their new "budget" iphone.

So 90% of android phones are budget are they oO as you have already mentioned that the android world is dominated by samsung who sell around 70 million phones a quarter. It is your contention that only 10% of those are "flagship" phones that is around 7 million? We can include in that the galaxy s4 (and all its versions) - s3 - s2 - note 1 - note 2 - Ace 2 etc all of which are comparable and largely superior to the "iphone flagship" which include iphones 4/4s/5 as no sales figures for individual models are provided.

Therefore I think you would be wrong in your assertion of around 10% but I would expect nothing different.

I would own HTC as I would always choose the superior handset and from your posts here or whenever apple is mentioned I suspect you would be very upset.

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