Press renders definitely beat the old Blurrycam when it comes to quality, but the downside is they often look a bit sanitised – especially head-on images that are basically just 2D views of the front of the device.
Take this chappy, for instance. You wouldn't think this was the Nokia Eos everyone's been getting so excited about, would you?
Well, it is – according to @evleaks aka Evan Blass, who's got a strong record for getting these things right.
Or partially right, at least. In tweeting the above pic and a rear view showing the now-familiar 41MP camera housing, he revealed the device in question was headed for AT&T and would be known as the Nokia Lumia 1020.
Fair enough – it's a name that various sources have suggested before, after all. Except now Blass has backtracked and posted on Twitter that actually the Eos will be launched as the Nokia Lumia 909 (a nod to the original PureView cameraphone, the Nokia 808).
Two leaks in one day is pretty good going, unless the Lumia 1020 suggestion was simply a case of getting his lines crossed.
It doesn't really matter, though – we have to say we prefer the name Lumia 909. Yes, it breaks the symmetry of the Lumia 9xx lineup slightly, but then Lumia 1020 would break the consistent three digit system we've seen so far. And it's a bit boring too, it must be said.
Just a reminder – the 41MP Nokia Eos, or the Nokia Lumia 909 (probably), is set to be announced on July 9.