Nokia EVP Jo Harlow talks up PureView for Windows Phone 8

Nokia EVP Jo Harlow talks up PureView for Windows Phone 8The first of Nokia's Windows Phone 8 squadron are expected to arrive at Nokia World next month, and despite the few Lumia handsets we've already seen, this should be when the company's WinPho adventure truly kicks off.

Bringing Nokia's class-leading imaging abilities into play on Windows Phone Apollo is clearly going to be a major part of the deal, and this week top Nokia exec Jo Harlow hinted we won't have to wait too long to see it happen.

In an interview with BGR, Harlow – Nokia's EVP of Nokia Smart Devices – said Nokia had been working hard with Microsoft to enable key imaging technologies like PureView (as seen on the 41-megapixel Nokia 808) on the Windows Phone platform in a bid to add some much-needed differentiation.

Harlow emphasised that Nokia was pushing forward in other areas of its mobile imaging division too, focusing on long-standing cameraphone weaknesses like low-light photography and blurriness.

The interview is well worth a listen, with Harlow covering plenty of other ground too, such as whether we'll be seeing a Nokia Windows 8 tablet any time soon, and how the company intends to push its credentials in the highly competitive entry-level smartphone market.

Read more about: Windows PhoneNokia 808 PureView

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6 comments

JanSt / MOD  Aug. 11, 2012 at 12:21

I actually think Pureview could save WP... if they come up with the right hardware design, and don't try to sell it at £600+...

matt101101 / MOD  Aug. 11, 2012 at 12:44

and don't try to sell it at £600+...
Which they will do, so the price will drop like a stone after a couple of months of no-one buying one, the phone will have no credibility and it'll be the Lumia WP7 devices all over again?

JanSt / MOD  Aug. 11, 2012 at 12:56

and don't try to sell it at £600+...
Which they will do, so the price will drop like a stone after a couple of months of no-one buying one, the phone will have no credibility and it'll be the Lumia WP7 devices all over again?


Maybe MS can incorporate PureView in the Surface 3? Since they'll probably own the patent by then ;)

socialjeebus  Aug. 11, 2012 at 13:57

Focusing on entry-level is smart move in my opinion too. Much easier to persuade people to take a punt at a reasonable, non-crazy price.

The real question is, if they can't turn Nokia around (and that's looking increasingly with Elop - how has that man not been off'd by shareholders I'll never know). Who will get the prize of Nokia's patents?

matt101101 / MOD  Aug. 12, 2012 at 02:15

Focusing on entry-level is smart move in my opinion too. Much easier to persuade people to take a punt at a reasonable, non-crazy price.

The real question is, if they can't turn Nokia around (and that's looking increasingly with Elop - how has that man not been off'd by shareholders I'll never know). Who will get the prize of Nokia's patents?


It'll be a fight between: Apple, Samsung and Microsoft. Who'll win is anyone's guess at this stage.

SpeedyG  Aug. 13, 2012 at 16:04

What happened HTC and the other Far East powers, Matt?

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