Let's face it – we all like a bit of gold in our lives, and there's certainly nothing like it for turning a fairly ordinary mobile phone into a real head-turner.
Take the Nokia C3-01, for example. It's really not great shakes as a mobile phone, which to be fair has a lot to do with its budget price tag. But dip it in a nice bath of 18-carat golden goodness and it's transformed into a blinged-up statement of wealth.
Nokia pops up with these gold-trimmed phones every now and again, and they're often not the most obvious candidates for the job either.
We'd certainly never have picked the Nokia C3-01 out of a lineup as a potential golden boy, but the end result looks surprisingly refined. Aside from the 18-carat gold plating, the Nokia C3-01 Gold Edition also comes with a ceramic-feel keymat and a special theme to suit its new attire.
Interestingly, Nokia has also slotted in one of those 1GHz processors we've seen recently on the N9 and 500 to give the C Series handset a burst of speed – we're starting to wonder if Nokia got a bulk discount on those chips, as it's sticking them in pretty much every new phone coming out at the moment.
As is the norm with Nokia, we've only been given a base price of €240 before taxes and subsidies to go on, but either way if you're looking to get your hands on one you're likely to be disappointed, as we're hearing that the Nokia C3-01 Gold Edition is only headed for Eastern Europe and the Middle East.