Nokia investors have warned CEO Stephen Elop they are running out of patience with the company's struggle to make any headway on smartphone market leaders Apple and Samsung.
Voicing their frustrations at the company's AGM in Helsinki, frustrated stakeholders openly questioned the switch to Windows Phone, demanding that Elop consider another approach while there's still time.
Nokia's decision to adopt Microsoft's Windows Phone as its sole smartphone platform back in 2011 was designed to revitalise the company's fading fortunes.
The move was championed by newly appointed CEO Elop, a former Microsoft executive, who insisted signing up with his former employer as preferred Windows Phone partner would in time turn the ship around and restore Nokia to its place on top of the pile.
Elop said it would take two years for the Lumia Windows Phone project to take off, but so far progress has been painfully slow. And with sales of Nokia's bread-and-butter feature phones also now in decline, investors are getting restless.
“You're a nice guy... and the leadership team is doing its best, but clearly, it's not enough,” one investor told Elop at the AGM.
“Are you aware that results are what matter? The road to hell is paved with good intentions. Please switch to another road.”
Elop, unsurprisingly, continues to defend Nokia's smartphone strategy, saying it remains the company's best hope of competing with Apple and Android.
“We make adjustments as we go. But it's very clear to us that in today's war of ecosystems, we've made a very clear decision to focus on Windows Phone with our Lumia product line,” Elop said.
“And it is with that that we will compete with competitors like Samsung and Android.”
Hardly convincing stuff, but in reality Elop has tied his own fate so publicly to Windows Phone he has to see things through.
Elop may have been right back in 2011 when he claimed Nokia's platform was burning, but it's clear now that if things don't pick up soon it'll be his own platform that'll be going up in flames.