So the Nokia Lumia 1020 is here at last, unveiled by CEO Stephen Elop at a dedicated press event in New York today.
The 41-megapixel PureView Windows Phone will be available in the US exclusively on AT&T in just two weeks' time, with a UK launch pencilled in for sometime this quarter.
We already covered the spec this morning, so we won't repeat it all here, but the highlights include that 41MP camera with six lens elements, a 4.5in AMOLED display, Qualcomm Snapdragon S4 processor running at 1.5GHz, 2GB of RAM and 32GB of storage.
It's all about the camera, though, and Nokia certainly hasn't held back. The PureView sensor, Zeiss optics and Xenon flash make all the right noises on the hardware front, while software-wise the all-new Pro Camera software delivers an impressive array of tools we're not used to seeing on smartphones, with manual focus being possibly the most impressive.
You also get optical image stabilisation, a feature last seen on the Lumia 920, while the massive 2/3in sensor is backside illuminated, which allows more light in and therefore should boost low-light photography compared to its spiritual ancestor the Nokia 808 PureView.
Speaking of that sensor, its 41MP oversampling tech affords 3x lossless zoom – in other words its the benefits of optical zoom achieved digitally.
A bunch of new accessories are also on the way, including an ultra-thin wireless charging shell, a chunky camera grip which adds a further 1,030mAh battery to the 2,000mAh cell inside the Lumia 1020, and a GorillaPod-style flexible tripod.
It's an impressive package all in all, and one of the few big smartphone arrivals we've had lately that actually looks like it might live up to the hype.
As we mentioned at the start, the Lumia 1020 will be an AT&T exclusive initially, and will go on sale in the US network in a fortnight priced at $300 (around £200).
In the UK, the likes of Phones4U, Three and O2 have all indicated they will carry the Lumia 1020, and it should find its way onto most carriers' lists of 4G devices when it does touch down. More info when we get it.